Market analysis, customers study and acquisition, social media content management.

The growth of awareness of the organization (non-profit) and its mission, improving social media presence, redesign of the logo and website, creating promotional sets, and support community events.

Teaching Marketing Research course.

Today lives of young people are full of stresses, and some of them are coming through social digital life. You have to be liked on Facebook, your pictures are glamorous on Instagram, and it never stops. This creates a bully environment and even leads to a depression.Orangry offers judging-free digital environment where a user can be herself and express freely in a picture-way her preferences, ups and downs, and learn from her own and other’s mistakes. We see it as the Social Mission 2.0 that helps people to understand each other better and successfully adapt to the modern world.How does it benefit users?A lot! Orangry is a wish list, memory pad, inspirational board, and magic tool.1. Find soulmates with the same preferences.2. Stop repeating bad choices and make right decisions.3. Give and get desirable gifts.4. Have less misunderstandings and frustrations in relationships, more harmony.

Managed the advertising, merchandising, analysis, purchasing and training units.In charge for:* Planning, executing, measuring, and controlling marketing programs.* Negotiation concerning advertising and marketing strategies with vendors and partners.* Collaboration with marketing agencies and others external suppliers.* Analysis of competitors’ activities, trends and effectiveness of marketing activities.* Sales forecasting and analysis.* Managing cross-department projects.

Responsible for creating marketing department, building related business processes, and brand development.* Initiated, designed, and executed a study of consumers (identified a target group and its attributes). * Initiated, designed, and executed a study of brand image and market trends.* Created new brand positioning on the basis of study results.* Conducted an analysis of attractiveness of new sites for new stores.* Led programs to improve consumers experience and satisfaction.

* Planned and executed a large-scale study of consumers and brand image using qualitative (interview, focus-groups, experiments) and quantitative (interviews) techniques.* Led a project to reposition and re-launch the main company brand.* Planned, executed and controlled marketing activities.* Regularly analyzed market (size, capacity, trends) and brand (penetration, distribution. opportunities, market share, etc.) attributes.* Led cross-department projects.

* Successfully renamed the main company brand and launched three new trademarks of seafood snacks.* Participated in creating the company inventory system and automating procurement processes.* Led the project for the search and selection of foreign suppliers.

Taught graduate program courses: "Principles of Marketing" (marketing research, consumer behavior, branding and advertising) and"Trade Shows and Special Events" (preparation and executions of marketing events).

Planned and executed marketing activities for brands: Nikon, Xerox, Heidelberg, iiyama.