Olga Larina Email & Phone Number

Moscow City, Russia

Achievements:
-Launched programmatic campaigns for 80+ segments with a 160% fulfilment of planned indicators due to constant optimization and A/B testing
-Built the transformational website strategy for a big brand which increased website performance by 30%
-Developed SEO strategies for 16 brands which led to double increase in traffic due to constant optimization
-Conducted 30+ media studies which helped plan new activities

Responsibilities:
-Oversee the media strategies on all stages for 7 brands
-Plan and execute digital marketing campaigns, including PPC, e-com, paid social, influencer activities, programmatic, display
-Develop social media strategies for 5 brands
-Measure performance of all digital marketing campaigns and assess delivery of goals (ROI and KPIs)
-Lead and manage SEO strategy to ensure the delivery of all KPI's aimed to qualitative traffic generation
-Manage brand websites and other branded digital assets, providing expertise on website architecture and UX

Moscow, Russian Federation

-Oversaw the media strategy on all stages -Planned and executed digital marketing campaigns, including SEO, PPC, e-com, paid social, influencers activities, programmatic, display-Measured performance of all digital marketing campaigns and assessed delivery of goals (ROI and KPIs)-Led and managed SEO strategy to ensure the delivery of all KPI's aimed to qualitative traffic generation-Managed the full cycle of IT projects, including websites and apps: brief, cost estimation, planning, UAT, issue alarming, track of deliverables

Key achievement: elaborated digital promotion for launch of a lead productResponsibilities:-Created and proved effective media strategies to clients-Fulfilled media planning and placement of advertising via all digital media channels (OLV, display, paid social, mobile, SEM, programmatic), implementing difficult targetings-Prepared post-campaign analysis-Conducted market research and competitor analysis (MMO)-Coordinated the process of creative materials/landings production by the creative agency

Moscow, Russian Federation

Key achievement: demonstrated high efficiency in current scope and won an extra client for professional growth -Fulfilled media planning and placement of advertising via all digital media channels, including influencer activations-Collaborated with Sales Houses and negociated placement conditions-Optimized campaigns to reach performance goals, prepared post-campaign analysis-Conducted market research: evaluating new opportunities and lead competitor analysis (MMO)

Moscow, Russia