Olga Pasikova Email & Phone Number

Pyrmont, New South Wales, Au

Sydney, Nsw, Au

Sydney, New South Wales, Au

- Consulting on Web Analytics implementation best practices for the enterprise-level organisations - business requirements gathering, dataLayer design, development specifications, tag management integration, analytics accounts setup; - Driving Insights and reporting stream in the company;- Leading Analytics setup auditing and consulting clients on the best practice for the tracking optimisation strategies; - Designing and running training programs and workshops on how to use web analytics to optimise website performance. Audiences included: marketers, web specialists (and tech), UX designers and digital managers.

Sydney, New South Wales, Au

- Managed a team of software engineers who delivered solutions across two tech squads (AdTech and Web Analytics platforms Integration);- Managed the deployment and maintenance of web analytics systems across key Fairfax brands. Tools supported: GA360, Snowplow, Chartbeat and internal DataCollector tool;- Managing AdTech solutions to support Commercial team to hit their monthly ad selling targets;- Lead the setting, execution and improvement of internal team practices and workflows. Designed social contract, run retros & morning standup rituals - that resulted in a substantial increase in the team’s productivity and velocity;- Defined and executed squad-level project roadmaps.

Sydney, New South Wales, Au

Sydney, New South Wales, Au

Reporting to Head of Analytics&Insights I also work closely with IT, Product, Editorial and Digital Marketing teams to onboard and manage digital analytics and data solutions.My key responsibilities:-> Ensure that digital analytics solutions are deployed to satisfy business needs. This includes: 1) gathering business requirements across the organisation and various business verticals; 2) outline tracking strategy and data taxonomy to support business requirements; 3) writing development specifications for analytics implementation; 4) support and administration of the tag management system.-> Support the digital analytics solution across the (200+) Fairfax brands. Responsibilities includes: 1) delivering insights and user behaviour analysis to support both strategic and tactical business decisions; 2) improving reporting capabilities: designing reports and dashboards for marketing, product, editorial and UX teams; 3) promoting self-service use of the analytics tool within the organisation: providing training sessions, how-to materials and workshops; 4) supporting data integrity: conducting regular site audits and debugging to ensure that the site tracking is deployed in a consistent manner; 5) supporting marketing campaigns tracking strategy (SAINT and UTM tags) and conducted campaigns performance analysis for marketing team.-> I was involved in a project to restructure and redesign the major news mastheads digital presence (in 2015). I designed a data solution that resulted in the build of the automated data pipeline using Adobe Analytics, Google BigQuery and Tableau tools. I was also responsible for managing an outsourced data agency who helped to implement and deploy the solution. This solution allowed me to analyse vast amounts of data, derive insights and identify potential experience and performance improvements, which I presented at a weekly session with the heads of the product and digital editorials, and the project team.

- Building enterprise level dashboards in Tableau- A/B and Multivariate testing: responsible for reporting and post campaign analysis using Adobe Target, SiteCatalyst and Optimizly. Conducting weekly meetings with clients reporting on ongoing performance and insights. - Creating Conversion Rate Optimisation roadmaps- Conducting in-depth web analysis for the enterprise level clients. Reveal under-performing areas and discover opportunities to improve site performance.- Develop and standardise ongoing analytics processes for clients which includes:  Applying conceptual reporting framework across all online marketing activities including external and internal digital environment.  KPI setting for digital channels and internal conversions; custom tool implementation and tracking; build automated dashboards, creating custom Excel reports with supporting tools (e.g Report Builder).

Chippendale, New South Wales, Au

- Create frameworks and templates for delivery of data analysis: eDM, Web, Social Media, SEM and Digital Integrated Marketing Campaigns- Lead on all client data analysis projects and reporting - Consult on digital strategy derived through analysis- Interpret Google Analytics data and make recommendations for improvements to website usability to achieve client objectives- Build social media monitoring reports–analyse and segment data and identify key insights for presentation back to client-Support new business development through research and insights into brands and sectors

- Kept track and reported on issues and questions posted in social media and also worked closely with the Communications team on projects and events as required- Scheduled and loaded radio commercials for regional clients- Supported and coordinate regular sales meetings with new clients: prepared summaries of meetings and reported to the Managing Director and clients- Reported on key campaign insights and provided recommendations

- Developed a strategy on penetration of the greenhouse market in Russia through extensive market research- Analysed competitive landscape, supply chain and pricing mechanism- Presented research results to company CEO

- Supporting new business development through research and insights into brands and sectors.- Supported the Marketing Strategic Planner to design, develop and execute both internal and external marketing research programs in support of the company’s strategic marketing plan and vision - Conducted market research on the thermoshrinking products and developed a marketing strategy of launching a new product – thermoshrinking label. - Assisted to the web team in developing and optimizing companies’ web site and e-commerce logistics

Master Of Communication, Advertising

Bachelor Of Commerce, Marketing

Specialist Diploma In Marketing, Marketing