Olga Sokolik

Olga Sokolik Email and Phone Number

Senior Communication Planner @ Zenith
Warsaw, PL
Olga Sokolik's Location
Warsaw, Mazowieckie, Poland, Poland
About Olga Sokolik

Jestem związana z branżą od 2012 roku. Karierę rozpoczynałam jako Project Manager w GigaCon, organizując konferencje dla branży IT oraz pracując dla agencji eventowej. Następnie zajmowałam się organizacją konferencji o nowych technologiach w mobile’u w całej Polsce oraz byłam odpowiedzialna za negocjowanie warunków m.in. z Microsoft, Kaspersky Lab, Infor IT, Infobip, Operą, Wrocławskim Parkiem Technologicznym. W agencji Publicis realizowałam kompleksową obsługę klienta Orange. Od kilku lat posiadam doświadczenie w nawiązywaniu kontaktów z wydawcami serwisów internetowych oraz obsłudze pod kątem optymalizacji przychodów z programmatic’a. Posiadam znajomość narzędzi takich jak: DoubleClick, Tradedoubler i Adform. Czerpię wielką satysfakcję z mojej pracy jako planner, ponieważ jest ona jednocześnie moją pasją.

Olga Sokolik's Current Company Details
Zenith

Zenith

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Senior Communication Planner
Warsaw, PL
Olga Sokolik Work Experience Details
  • Zenith
    Senior Communication Planner
    Zenith
    Warsaw, Pl
  • Zenith
    Senior Communication Planner
    Zenith Mar 2020 - Present
    Warszawa, Woj. Mazowieckie, Polska
    - Online and offline media planning and buying for The Walt Disney Company and FOX - participation in communication planning in all media- Contribute to campaigns media planning including price guarantees monitoring and required negotiations- Monitor and analyze campaigns performance and advise on changes- Secure media strategies and budget to deliver relevant traffic to our offline stores and e-com (in cooperation with online store teams)- Consolidate and report on media performance and overall campaigns results, together with optimization recommendations for upcoming ones- Creating analyzes for recommendations tailored to the clients' goals, group target and budgets- Knowledge of TV measurement software - Techedge- Using tools: Gemius Megapanel, Semstorm, TGI, Sentione, AdExpert, AdScope, Adreal, Google Analitics- Cooperative with co-creation and implementation strategy- Reporting and monitoring campaigns in Doubleclick Campaign Manager- Set-up programmatic campaigns (DV 360 and Adform)- Elaboration of audit recommendation- Implementation of new tech solutions
  • Media Direction Omd
    Communication Planner
    Media Direction Omd Aug 2019 - Feb 2020
    Warszawa, Woj. Mazowieckie, Polska
    - Online and offline media planning and buying for The Walt Disney Company- Contribute to campaigns media planning including price guarantees monitoring and required negotiations.- Monitor and analyze campaigns performance and advise on changes- Secure media strategies and budget to deliver relevant traffic to our offline stores and e-com (in cooperation with online store teams)- Consolidate and report on media performance and overall campaigns results, together with optimization recommendations for upcoming ones- Creating analyzes for recommendations tailored to the clients' goals, group target and budgets- Knowledge of TV measurement software - Techedge- Using tools: Gemius Megapanel, Semstorm, TGI, Sentione, Ad Expert, AdScope, Adreal- Cooperative with co-creation and implementation strategy- Reporting and monitoring campaigns in Doubleclick Campaign Manager- Set-up programmatic campaigns (DV 360 and Adform)- Elaboration of audit recommendation- Implementation of new tech solutions
  • Media Direction Omd
    Digital Planner
    Media Direction Omd May 2018 - Jul 2019
    Warszawa, Woj. Mazowieckie, Polska
    Digital media planning for The Walt Disney
  • One House Sp. Z O.O.
    Digital Media Planner
    One House Sp. Z O.O. Sep 2017 - Apr 2018
    - recommendations, valuations and mediaplanes of digital campaigns (display, programmatic, SEM, Youtube, Facebook, mailings)- creating an online strategy tailored to the clients' goals, group target and budgets- creating analyzes for recommendations from Gemius Megapanel, Semstorm, TGI (Nettrack), Sentione- verification of search and price potentials in Google Adwords- purchase of media selected by the client- invoicing and checking billing- preparation, tracking, optimization of campaigns, analyzing results during the campaign, which allows the client to present recommendations for future campaigns- valuation and implementation of campaigns programmatic display in the Doubleclick Bid Manager tool (including private deals)- Monitor, set up and report campaigns in Doubleclick Bid Manager- setting up a campaign in the Woodpecker system personalized mailing- Clients: Fiore, Nutrilove, Royal Canin, Onduline, Home Broker
  • One House Sp. Z O.O.
    Ad Network Development Manager (Programmatic)
    One House Sp. Z O.O. Jan 2017 - Sep 2017
    - Preparation of presentations, mediaplanes, recommendations and valuations of digital campaigns in CPM, CPC and CPV models for advertisers- Correspondence with clients and publishers - presentation of the company's activities and capabilities in Programmatic and Performance marketing- Running Performance Marketing campaigns with the following models: CPC, CPL, CPA, hybrid models- Support for SSP Adform platform, Clickonometrics (generation of codes, reports), Megapanel (PBI)- Generating text links, counting pixels, analyzes and reports- Monitor and set campaigns in Doubleclick Bid Manager, Clickonometrics, Tradedoubler- cooperation with Digital department, Communication department, SEM department- - presenting and implementing publishers in the Data Management Platform capabilities- Preparation of the plan and schedule as well as tools of communication strategies,- Creating activities individually tailored to the clients' needs, taking into account the goals of the campaign and the specificity of clients and the market
  • Yieldbird
    Business Development Manager
    Yieldbird Jan 2016 - Dec 2016
    - Correspondence and meetings with publishers from Polish and foreign, who can cooperate with the company - the presentation of the business model, the description of the next steps, presentation of technical requirements- Implementation and communication of the department Keep new publishers- Keep cooperation with the department and Ad-Ops, data generation and analysis of the DoubleClick Ad Exchang- Search for publishers from the country and abroad through SimilarWeb (and checking statistics), Google AdWords, extracts from DSP, Alexa, AllUCanRead, LinkedIN and other sources- Reporting Head of Business Development- Building long-term business relationships with customers, obtaining information about the structure and potential clients- Expanding contacts and expertise among by participating in the events industry- Support in the development of international activities in the field of vision and strategy and marketing- Coordination of custom actions- Ability to use the Jira
  • Yieldbird
    Account Manager Emea
    Yieldbird Apr 2015 - Dec 2015
    - Direct contact with publishers and advertisers from EMEA- 4 leading product brands (Discussion Network, Yieldbird, Digital Highway, Codest)- Looking for a new business in the EMEA markets- Sales management Manago, SimilarWeb, Google Adwords, Quantcast- By cooperation with the board, meetings, conferences- Reporting and determining the strategy of the Head of Business- Meetings to discuss product, customer requirements
  • Yieldbird
    Junior Account Manager
    Yieldbird Jul 2014 - Mar 2015
    - Correspondence with publishers of Polish and abroad who would like to cooperate with the company,presentation of the business model, query statistics, implementation of the code, the implementation of new publishers- Administration contacts in Sales Manago - setting regular mailings, later analysis indicators (ctr, open rate)- Search for publishers using SimilarWeb and Google AdWords- Communication with active publishers on new deployments, widgets, etc.- Cooperation with domestic companies Group Discussion and HighWay- Business meetings- Reporting and determining the strategy of the Head of Businesspresentation of the business model, query statistics, implementation of the code, the implementation of new publishers
  • Publicis Groupe
    Account Executive
    Publicis Groupe Jan 2014 - Jun 2014
    Warsaw, Masovian District, Poland
    - Conducting and Measurement (budgeting) projects ATL and BTL (TV, OOH, print ads and radioprojects including Orange Warsaw Festival, Cinema Walking Orange, Apple 5s in Orange)- Implementation of several projects at the same time - a very good organization of work and stress resistance- Regular meetings with the client (status), business meetings with potential clients- Permanent cooperation with the creative department, DTP, 3D correction, TV production and the creation of communication printu- Maintaining positive relations with the supported client (Orange - prepaid)- Direct contact with employees at various levels of marketing Orange- Permanent cooperation with sound studios - recording supervision, contact with teachers- Developing statements and reports and cost estimates (Maconomy)- Work with strategic presentations tender- Language translation
  • Platinium Cast
    Project Coordinator
    Platinium Cast Jan 2013 - Dec 2013
    - Comprehensive preparation and organization of the conference of Mobile Solutions with new technologies (editing in Warsaw, Krakow and Wroclaw, which promoted the likes of Microsoft, Kaspersky Lab, Borland, Air Watch, Saba Service, Opera, Mobiltek, Infobip, Sms The server Promo SMS, Altar)- Acquisition of Sponsors and Patrons media- Cooperation with the media patrons - writing texts for portals and the press- The introduction of workshops and competitions involving participants- Planning and setting strategies, calendar events, setting the theme events- Participation in business meetings - to build lasting relationships with customers- Organization of promotional campaigns in the media, editing and sending promotional texts and newsletters- Seeking companies that could present their solutions during the conference and the creation of a database of potential customers,- Content Management Web pages, creating and updating information on the conferences on the portal (platform CMS Joomla) and management funpage'm on Facebook- Public speaking - conferencing- Cooperation with the designer, printing and creating directories conference- Valuation of individual projects from the outside- Developing and analyzing the survey results after the conference, the conference budget, supervision of proper maintenance, storage and archiving of documents (contracts, order forms, invoices)
  • Femme Events
    Event Manager
    Femme Events Jul 2012 - Jan 2013
    - Prepare and coordinate the course of corporate events, gala product on Medal Lady of the House- Preparing offers for tenders- The acquisition and cooperation with new partners agencies,- Participation in business meetings with new clients of agencies,- The creation, presentation and costing offers event organizers,- Cooperation with subcontractors
  • Sw Konferencje - Gigacon
    Conference Organizer
    Sw Konferencje - Gigacon Mar 2012 - Jul 2012
    - Comprehensive preparation of the conference of information technology (IT in logistics, IT telecommunications)- Participation in conferences, talks and business meetings - to build lasting relationships with customers- Organization of promotional campaigns in the media, editing and sending promotional texts and newsletters in payrankings- Seeking companies that could present their solutions during the conference and the creation of a database of potential customers,- Content Management Web pages, creating and updating information on the conferences on the portal (CMS platform "Lavina Platform")- For sponsors and media patrons- Cooperation with hotels, printers and trade press- Registration of participants- Planning and budget settlement conference- Developing and analyzing the survey results after the conference

Olga Sokolik Skills

Marketing Communications Digital Marketing Online Advertising Marketing Management Social Media Marketing Digital Strategy Marketing Strategy Public Relations Online Marketing Advertising Event Management Sponsorship Coordinating Events Email Marketing Digital Media Market Research Marketing Integrated Marketing Mobile Devices Brand Management Marketing Research B2b Corporate Communications Strategy Cms Mobile Marketing Product Marketing Direct Marketing New Media New Business Development Media Planning Internal Communications Conference Coordination E Commerce Conference Organization Social Media Sales Business Strategy Crm Team Management Brand Development Management Doubleclick Bid Manager Doubleclick

Olga Sokolik Education Details

Frequently Asked Questions about Olga Sokolik

What company does Olga Sokolik work for?

Olga Sokolik works for Zenith

What is Olga Sokolik's role at the current company?

Olga Sokolik's current role is Senior Communication Planner.

What schools did Olga Sokolik attend?

Olga Sokolik attended Uniwersytet Warszawski, Uniwersytet Warszawski, Xxvii Lo Im. Jana Kochanowskiego W Warszawie.

What are some of Olga Sokolik's interests?

Olga Sokolik has interest in Applications, Football, Android, Start Up's, Marketing, Digital Strategies, Motorcycles, Advertising, Drifting, Music.

What skills is Olga Sokolik known for?

Olga Sokolik has skills like Marketing Communications, Digital Marketing, Online Advertising, Marketing Management, Social Media Marketing, Digital Strategy, Marketing Strategy, Public Relations, Online Marketing, Advertising, Event Management, Sponsorship.

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