Olga Serdiukova (Frid) Email and Phone Number
Dynamic and results-driven professional with over 10 years of experience in marketing and partner network development at Microsoft, combined with a proven ability to help startups scale. Specializes in B2B marketing, go-to-market strategies, and field marketing, with expertise in executing targeted campaigns that drive demand generation and measurable growth. Skilled in building strategic partnerships, managing product launches, and creating tailored marketing initiatives for enterprise clients. An experienced mentor in startup ecosystems, guiding entrepreneurs to refine their strategies, improve market positioning, and secure investment. Holds master’s degrees in computer science and social psychology/marketing, along with a venture capital certification from Harvard Business School.Areas of strategic and operational knowledge: B2B Marketing | Go-to-market strategy | Field Marketing | Product Management | Demand generation & growth | Investor Relations | Measurement & analytics | Customer and partner marketing | Community and Influencer relations. Leadership Principles: Strategic Thinking | Ownership | Innovation Obsession | Startup Ecosystem Enthusiasm | Deliver Results | High Standards | Entrepreneurial Spirit
Ntechlab
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Gtm Marketing & Investor Relations Manager (Series A/B)Ntechlab Apr 2021 - PresentLarnaca, CyNtechLab is a global provider of AI-driven video analytics solutions, specializing in touchless access control, urban safety, biometric identification, and facial recognition, serving clients across 20+ countries.Key Responsibilities:• Strategic Market Expansion: Designed and executed a go-to-market (GTM) strategy for the U.S. market, aligning with company goals, product portfolio, and roadmap.• Integrated Marketing Campaigns: Planned and implemented multi-channel campaigns using an account-based approach across digital, email, social media, events, and content marketing, ensuring seamless execution from start to finish.• B2B Marketing: Designed and implemented targeted marketing strategies to engage enterprise clients, leveraging industry-specific insights to craft compelling messaging and address diverse business needs and use cases effectively.• Field Marketing: Organized and managed localized events, workshops, and on-the-ground campaigns to drive brand awareness and foster customer engagement in key U.S. markets.Industry Engagement: Delivered briefings to top analysts (Gartner, Forrester, IDC) to position the company as a market leader.• Investor Relations: Created investor-facing materials, including pitch decks, fact sheets, and corporate profiles, facilitating effective communication with potential investors. -
Marketing And Investor Relations Startup Mentor500 Global Apr 2021 - PresentSan Francisco, California, Us500 Startups is a global venture capital firm and accelerator that invests in early-stage startups, providing funding, mentorship, and resources to help entrepreneurs scale their businesses.Key Responsibilities:• Go-to-Market Strategy & Marketing: Guided startups in developing and executing GTM strategies, refining brand positioning, and tailoring marketing approaches to maximize customer acquisition.• Market Analysis & Strategy Refinement: Leveraged market trends, customer insights, and competitive analysis to help startups refine their strategies and stay competitive in the market.• Operational Feedback: Offered constructive feedback on plans, operational processes, ensuring startups optimized their approaches for market success.• Networking & Partnership Development: Fostered valuable connections by facilitating introductions to investors, potential clients, and strategic partners, helping startups build a strong network for growth and collaboration.• Accountability & Progress Tracking: Held startup teams accountable to their business goals and milestones, tracking progress to ensure consistent performance and timely achievement of key objectives.• Fundraising Preparation & Support: Supported fundraising efforts by refining pitch decks, business models, and financial forecasts, ensuring startups were well-prepared to attract investment. -
Manager Of Startup Programs & Tech Incubation EventsInternet Initiatives Development Fund (Iidf) Mar 2019 - Apr 2021Moscow, Moscow , RuInternet Initiatives Development Fund (IIDF) is one of the most active Eastern European VC funds and accelerators.Key responsibilities:• Event Planning & Management: Organized and executed high-impact events such as demo days, pitch sessions, and networking events, successfully connecting startups with investors, clients, and partners. Coordinated all event logistics.• Program Design & Implementation: Designed and launched startup programs, including accelerators and mentorship initiatives, integrating event-driven milestones to showcase progress and achievements. Oversaw all daily operations.• Educational Programs: Conducted workshops, training sessions, and educational initiatives. Recruited, managed, and coordinated mentors and advisors.• Stakeholder Engagement: Built relationships with investors, corporations, universities, and other stakeholders to ensure strong participation and engagement during events.• Community Building: Fostered a collaborative and innovative ecosystem among startups, mentors, and partners to support mutual growth and success.• Performance Tracking: Monitored and analyzed the progress of startups, providing detailed reports and actionable feedback to ensure continuous improvement. -
Business Development Manager & Investor Relations (Early-Stage Startup)Neurodata Lab Jun 2017 - Mar 2019Майами, Флорида, UsNeurodata Lab is an emotion AI Hub and R&D laboratory specializing in emotion and social behavior recognition technologies. Focused on developing cutting-edge solutions for real-time human behavior analysis across various industries.Key Responsibilities:• Market Research & Opportunity Analysis: Researched trends across 10+ industries to identify business opportunities, aligning the company’s emotion recognition technology with market demands.• Product-Market Fit: Conducted in-depth product-market fit analysis, leading to customer development insights, and creation of strategic product roadmaps.• Event Management: Orchestrated the startup’s participation at CES 2019 in Las Vegas, showcasing innovative technologies at the world’s largest innovation conference.• Investor Relations & Fundraising: Designed and executed investor relations strategy, including crafting pitch decks and managing data room assets, resulting in the successful cultivation of an investor pipeline.• Fundraising Success: Secured a pre-seed funding round and facilitated the company’s participation in a top Eastern European accelerator program, managing all investor communications and relationships. -
Strategic Partnerships Development ManagerMicrosoft Jan 2006 - Jun 2017Redmond, Washington, UsKey responsibilities:• Partner Program Launch: Successfully launched a new Microsoft partner program (Microsoft Partner Network) in Eastern Europe.• Partner Development Program Launch: Designed and launched a partner education program from the ground up, driving strategic growth and partner engagement. Developed program strategy, set measurable targets, and managed budgets to ensure sustained growth and success.• Team Leadership: Led a team of five employees, along with external agencies and consultants.• Quality Assurance: Managed program infrastructure and implemented quality control measures, resulting in high customer satisfaction rates.• Marketing & Sales Alignment: Directed B2B marketing initiatives to support and exceed sales targets, enhancing program impact and revenue generation.• Recognition & Achievements: Delivered three best practice cases and received the Gold Award for program excellence.
Olga Serdiukova (Frid) Education Details
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Lomonosov Moscow State University (Msu)Marketing And Communications -
Harvard Business SchoolPrivate Equity And Venture Capital -
Bauman Moscow State Technical UniversityComputer Science
Frequently Asked Questions about Olga Serdiukova (Frid)
What company does Olga Serdiukova (Frid) work for?
Olga Serdiukova (Frid) works for Ntechlab
What is Olga Serdiukova (Frid)'s role at the current company?
Olga Serdiukova (Frid)'s current role is Ex-Microsoft | AI | SaaS | B2B | GTM | Marketing | Strategic Partnership | Business Development | Startup Programs & Tech Incubation | Venture Capital | Investor Relations | Startup Mentor | 500 Startups.
What schools did Olga Serdiukova (Frid) attend?
Olga Serdiukova (Frid) attended Lomonosov Moscow State University (Msu), Harvard Business School, Bauman Moscow State Technical University.
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