Roles and Responsibilities- **Strategic Brand Planning**: Developed and executed long-term growth plans for the brands, aligning with market trends and company objectives.- **New Product Development (NPD)**: Led the end-to-end process of creating and launching new cosmetic products, from ideation to market realization. This included project management and cross-functional collaboration with Russian and Italian teams.- **Brand Promotion**: Crafted and implemented campaigns to enhance brand recognition and maximize return on investment. This included media campaigns, digital performance campaigns, influencer marketing, and special projects.- **Professional Community Engagement**: Engaged with Key Opinion Leaders (KOLs), organized events, and participated in industry exhibitions to boost the brands' expert image.- **Market and Consumer Analysis**: Conducted deep market research and consumer preference studies to inform strategic decisions and optimize the product portfolio.- **Brand P&L Management**: Responsible for brand budgeting, pricing strategy, expenditure management, and investment profitability analysis.- **Inventory Management**: Managed production planning and procurement to maintain optimal stock levels while minimizing costs.- **Internal and External Coordination**: Coordinated with internal departments and managed external partners, including marketing agencies and content production, and oversaw digital project development.- **Team Leadership**: Led a team of two brand managers, guiding strategy and execution across functions.

• Development and implementation of a marketing strategy, building an international marketing roadmap (target markets: D2C, SaaS), product positioning and branding strategies;Marketing budget management;• Establishing key marketing performance metrics, direct responsibility for driving sustainable growth in metrics;• Development and deployment of a multi-channel online marketing campaign to attract new customers. Strategically monitor and testing of channels to achieve best results (CAC, ROAS);• Preparation of presentations for investors;• Creation and subsequent management of the marketing team and external marketing service providers.Able CDP ey achievements between:182% average month-to-month increase in the number of inbound leads from organic search traffic.5% conversion rate of organic traffic to trial sign-ups. Average conversion rate of trials to paying subscribers — 20%.

• Development and implementation of a strategy of company brands in Russia and worldwide.• Development and launching of new products and brands on the market: a full NPD cycle, the formation of assortment and pricing policies, monitoring and indicating key results.• Calculation and monitoring of the performance of financial indicators of brands: sales volume and market share, marketing budgeting.• Development and implementation of a comprehensive 360º brand promotion program: brand communication strategy (ATL, BTL, PR, Digital), media planning, trade marketing, event marketing (including industry exhibitions).• Marketing research, analytics and forecasting by market (market position, competitive environment, market trends, market capacity, purchasing behavior, etc.).• Collaboration with leading advertising and marketing research and design agencies of Russia.

AS Arbeitsschutz GMBH is a manufacturer and supplier of personal protective equipment in the B2B market in the premium mainstream price segment. The company is headquartered in Bedburg (Germany), with branches in Vienna and Shanghai.• Development and implementation of the NITRAS brand strategy in Russia, which led to an increase in the annual revenue of the company in Russia by 40%.• Successful development of new products and their launch on the market in Russia (full NPD cycle), assortment policy management, sales volume planning, pricing.• Development and implementation of a brand communication strategy (ATL, BTL, PR, Digital), brand health audit, market analytics (market position, competitive environment, market trends, etc.), planning and development of brand promotion activities (trade marketing, event marketing (including industry exhibitions)).• Marketing budgeting: preparation of the annual budget, approval and monitoring of its implementation.• Conducting quantitative and qualitative research, cooperation with leading advertising and marketing research and design agencies of Russia.• Effective team management (3 people), cross-functional communication with related departments.

SOLO Trading Company is one of the key players in the Russian personal protective equipment market.• The development and implementation of a personalized assortment and supply chain management system in the company contributed to a steady increase in the company's revenue by 8-10% annually.• Development and implementation of a company brand strategy: analysis of the product matrix, control of product turnover, pricing management.• Successful development of new products and ranges, introduction of new types of raw materials and packaging in order to reduce costs and improve the quality of the finished product, agree on the terms of supply favorable to the company, and search for new logistics opportunities.• Development of marketing and advertising events, preparation and monitoring of the implementation of the marketing budget, media planning.• Analysis of economic, industry and market factors, monitoring of stock and seasonal trends, including in collaboration with leading marketing research agencies in Russia.• Formation of a marketing communications policy (ATL, BTL, Digital, trade marketing).• Effective team management (4 people).

Lighting Technologies is the largest manufacturer and supplier of modern energy-efficient lighting solutions in Russia and the CIS countries.• Managing assortment and pricing policies for their product groups through the organization of work with suppliers (OEM partners) (China, Europe).• Search and attraction of new suppliers (OEM-partners), negotiations, coordination of delivery conditions, preparation and conclusion of contractual agreements.• Organization of interaction with foreign divisions of the company (China, Europe).• Launch and organization of deliveries of new OEM products, participation in projects.• Planning and maintaining the necessary inventory for the selected product group.