Proud to join DMAW Board to help strengthen the work of the nonprofit sector through community, exchange of ideas, and nurturing of young talent. This is an elected position.

Contribute articles on topics impacting nonprofit professionals: how we connect, collaborate, innovate, and grow.

Championing more inclusive and healthy communities through the joy of sport. Chair, Nominating Committee Member, Inclusion, Diversity, & Equity Committee

I founded Lemon Skies in 2019 to advance social good and help nonprofit organizations maximize their impact, awareness, and fundraising through strategic communications, storytelling, and leadership development. Fundraising and Stewardship Services: Our team provides comprehensive support for nonprofit organizations, from strategy and planning to full campaign execution. We specialize in:~Strategy and Campaign Planning: Tailored solutions, including messaging, cadence, and multi-channel fundraising opportunities.~Execution of Fundraising Campaigns: From light-touch consultative approaches to full campaign management.~Stewardship Strategies: We design strategies that emphasize mission impact and build lasting donor relationships.Messaging, Content & Communications Strategy: Our services include messaging audits, editorial planning, and engagement strategies to ensure your communications resonate with stakeholders.Storytelling & Content Development: We help bring your mission to life through storytelling, gathering narratives, conducting interviews, and producing meaningful content for multiple channels.Impactful Content Development: Clear and strategic communications tailored for various stakeholders, including:~Fundraising messaging and donor appeals~Annual and year-end reports~Constituent and volunteer stories~News releases, articles, white papers, and more.~Internal communications and talking points for leadership~Website content, social media posts, and advertising campaigns.Training & Coaching: We offer both group and one-on-one coaching sessions for staff, covering:~Effective Fundraising Messaging~Impactful Storytelling~Empathetic Internal Communications~Constituent Cultivation & Stewardship~Editorial Planning and Campaign Strategy Workshops~Best Practices for Boards & Committees Management

This is an important role supporting organizational change through communications and engagement, creating unity, cohesion, and connection. One Team. One Mission.

Bridge Conference is one of the largest conferences in the nonprofit space that brings together professionals to learn and connect with their peers. As a Marketing Committee, our role is to plan and execute strategies to broaden awareness and participation in the event.

We provide tampons, pads, bras, and underwear to people in need. BRAWS mission is to bring dignity and empowerment to women and girls living in shelters. Organization serves over 80 shelters and schools in 21 counties, 10 school districts, 6 states.

I was initially hired as the Digital Fundraising Lead before quickly earning a promotion to modernize the digital fundraising infrastructure and bring the efforts in-house to grow revenue. To do this, I developed the fundraising strategy and currently oversee execution through all digital channels including email, web, digital display, search engine marketing (SEM), and social media. I also led a remote team and an in-house staff of writers, designers, and digital marketing experts while managing vendor partners as well. In addition, I regularly collaborate with scientists, medical professionals, and advocacy teams to develop accurate messaging that is in line with the organization’s mission and research findings. DELIVERED RESULTS:► Generated tens of millions in donations through digital fundraising, memorial donations, and the car donation program.► Decreased fundraising costs by 60% from over $0.60 on the dollar to just $0.22 per dollar since taking the helm in 2015 while over-delivering on digital fundraising goal by 25% in 2018.► Relaunched Search Engine Marketing (SEM) efforts after taking it back in-house resulting in a lift in conversion rate by 44% and 19% ROI growth from 2015 to 2018. ► Overhauled the digital display strategy using innovative techniques to boost revenue by more than 1,000% while increasing the return on ad spend by almost 200% over my tenure. ► Led a major eCRM migration drastically improving efficiency and ROI.I was also tapped to lead a remote team across the US responsible for digital marketing and fundraising for peer-to-peer and volunteer-led events. In addition, I currently serve on the Development and Marketing Strategy Team focused on leading the transition from one-off campaigns to an ongoing “customer journey” model to cultivate donor engagement.

I was brought on board to build and launch their first-ever strategy for concerted digital fundraising and marketing efforts. To do this, I collaborated with a direct and matrixed team to drive strategy and execution for digital channel management across their website, email search features, paid search (SEM), digital display, retargeting efforts, and social media for a group of 52 federated chapters across the US and internationally. I also selected and managed key vendor partnerships and supervised special projects to continuously exceed fundraising our goals.DELIVERED RESULTS:► Boosted revenue by 60%, increased first-year donor retention by 18%, and sustained a multiyear retention rate of more than 18%. ► Streamlined national shared resources and gradually earned buy-in from 52 federal groups to collaborate using a website, calendar, and other shared tools to drive ROI.► Directed a complex, organization-wide eCRM migration process in addition to building a sync between online and off-line databases and implementing new merchant accounts and forms for donation processing.

In this role, I led business development, budget oversight, cash flow management, and creative strategies for this direct mail and digital marketing agency with clients like the American Heart Association, AARP, and Earthjustice.I also built, launched, and managed the interactive services division and team as the firm’s Chief Interactive Strategist.

As Vice President, I developed interactive marketing strategies for leading nonprofit organizations, such as Save the Children, The Smithsonian Institute, and the Susan G. Komen for the Cure Foundation. In this role, I also led developed strategic marketing plans including media advertising buys, impression boosting, and campaign optimization, and oversaw all eCRM communications production and audience segmentation for my client organizations.