- Developing measurement plans and tracking specifications for web and app teams for advanced GA4 implementation- Debugging and validating analytics tracking to ensure data collection accuracy- Creating and maintaining GA documentation in Confluence - Integrating Google Marketing Platform with Google Analytics properties

Gruvi is a performance marketing agency focused on the movie industry, with over 120 clients from large studios to independent producers (Europe, Asia Pacific, USA). • Set up and manage client reports and dashboards through as DataStudio (Supermetrics, BigQuery)• Work with Developer and Sale teams to develop data-collection strategies for new and existing clients• Website tracking set up, conversions tracking implementation for various ad platforms • Audit of ad accounts and analytics set up• Internal training to Ad Operation and Sale teams• Provide recommendations for ad campaign strategies and optimization• Conceptualize, define and initiate marketing tests in order to continually improve key metrics

Leading PropTech company in Ukraine. • Managed search, display, video, and app promotion campaigns for brand and performance goals• Set up and managed reports through DataStudio and Google Sheets• Worked regularly with feeds, dynamic remarketing, and Google Ads scripts for campaign automatization• Staying up-to-date with digital marketing trends, potential new channels, platforms, and industry changes

The largest cashback service in Ukraine and the CIS.• Developed and implemented a PPC roadmap• Analyzed campaign results, produced regular reports on various business performances (including KPI & client ROI)• Managed multi-language campaigns including search, display, video and mobile applications promotion

• Developed creative marketing strategies to target potential customers and drive conversions• Optimized, re-engineered, and managed Google Ads, Facebook/Instagram advertising (Search, Display and Video)• Worked collaboratively with other members of the Marketing team

ROI-oriented internet marketing agencies. Focus on SEO and PPC. More than 200 full-time specialists of agency, more than 40 full-time specialists of the PPC department.• Trends, niche and competitors analysis• Developed, implemented paid marketing strategies• Launched, monitored and maintained PPC Campaigns• Set up Analytics accounts, produced detailed analysis and reports of campaigns• Took part in client meetings

• Edited and published more than 100 articles: step-by-step tutorials, case studies, etc• Wrote articles about PPC• Supported other specialists at all steps of the writing process and edited over 100 pieces

Tasks and responsibilities:• Helped Middle PPC Specialists with routine tasks and managing my own projects• Analysed PPC activity and suggesting viable improvements• Performed regular account optimization based on monthly KPI targets• Implemented and optimized campaigns (keyword research, bid management, account restructuring, writing ad copy)• Knowledge and understanding of lead generation tools and tactics

• Developed strategies for e-commerce marketing• Created plans for implementing a content strategy• Wrote posts for e-commerce blogsSkills:• Learned how to work with a semantic core• Improved knowledge of Google Analytics• Started to learn Google AdWords

Ukrainian civic organization. Qualitative and expert media monitoring for access to the political process objects to the media. Monitoring methodology is the official method of monitoring for the OSCE.Tasks and responsibilities:• Monitored national radio news during Presidential (May 2014) and Parliamentary Election Campaign (September–October 2014)• Analyzed newspaper's content for national media project “Chronicles of Information War” (March 2014)• Prepared analytical materials for compliance with the standards• Managed and supervised Media Analysts of my team