I specialise in crafting customer-centric strategies and creating seamless digital experiences that drive results. Fluent in tech, I excel at bridging the gap between stakeholders and technical teams, ensuring business objectives align with the right digital solutions for smooth execution and sustained success.With over a decade of experience in e-commerce and digital, I’ve helped consumer brands thrive in an increasingly digital-first world. Most recently, I served as Chief Digital Officer for a high-growth, VC-backed DTC startup. I led the digital team to implement data-driven strategies that resulted in substantial growth and improved customer experience.As a Digital Consultant and Fractional Head of Ecommerce, I offer a flexible, high-impact approach to leadership, helping businesses enhance their digital presence, optimise e-commerce operations, and achieve tangible results.Whether you want to enhance your e-commerce platform, refine your digital marketing efforts, or undertake a comprehensive digital transformation, I provide the strategic insight and hands-on leadership needed for success.How I add value to your brand:- E-commerce Strategy: Develop and execute comprehensive e-commerce strategies that optimise the digital experience, streamline the customer journey, and increase conversion rates.- Digital Transformation: Lead digital transformation initiatives that unify teams, integrate platforms, and foster a data-driven mindset across the organisation.- Multichannel Integration: Create cohesive customer experiences by bridging the gap between online and offline channels, enhancing brand loyalty and driving sales.- Technology Implementation: Advise on and implement technology solutions, including re-platforming and system integrations, particularly with Shopify and Shopify Plus.- Team Leadership: Build, manage, and mentor digital and e-commerce teams, providing interim leadership and long-term strategic guidance.- Digital Marketing Optimisation: Enhance digital marketing campaigns to improve ROI, customer acquisition, and retention through data-driven strategies.If you’re ready to enhance your digital experience and drive growth, drop me a message to find out how I can support your team.