Strategic brand positioning. Ensuring and promoting national awareness. Overall marketing and promotion planning in cooperation with category management and the regions. Press spokesman for the Derendinger brand. Representation of the brand at sales meetings and external associations.

As a member of the Management Board (GL), I have been responsible for revenue, earnings, marketing plan and budget. Definition and implementation of product and sales/marketing actions, such as product launches, pricing, assortment optimization, promotions, trainings, events, PR, ads, etc. Definition and implementation of a digital marketing strategy and activities; focusing on CRM, marketing automation, in- and outbound campaigns, website, SEO/SEA and social media (B2B & B2C). Managing and leading the marketing team.ACHIEVEMENTS: Digitalisation – setting up and introducing well-functioning digital marketing tools and activities. Remarkable increase of turnover, market share and brand awareness through dedicated dealer and end-user initiatives.

Global product and project management for precision and analytical balances. Definition and preparation of project- and product documentation with focus on NPV, target costing, product concept, pricing and forecast. Leading projects with production sites and sales offices in Europe, China and the US. Planning and execution of market launches (go-to-market). Organization and execution of global sales and product trainings. Supervision of IASTE-interns. ACHIEVEMENTS: Successful introduction of two product development projects (classic and portable balances). Creation of effective and very well accepted argumentation guidelines and training documents.

Global product management for the new product group OMT-Tools with revenue and profit responsibility. Analysing and reporting the global market. Strategic product and range planning. Initiation and leading of product development projects, in cooperation with engineering and manufacturing. Planning and execution of market launches (go-to-market). Implementation of global product trainings for sales and local product management. ACHIEVEMENTS: Establishment of the "Oscillating Multifunctional Tools" product group as an important profitable growth segment with a disproportionately high increase in sales; from the "greenfield" to a major player.

Business matchmaking between Korean and Swiss companies. Developing market researches for Korean companies; marketability in Switzerland. Analysis of the supply chain of renowned Swiss industrial companies. Creation of a comprehensive machine industry report. Event management for trade delegations, fairs and conferences. Acquisition and direct marketing - winning potential buyers.

Presentations of CAD SolidWorks incl. add-on applications (target group: prospective buyers).Organisation and realisation of SolidWorks events (seminars, workshops, exhibitions etc.). Writing and teaching SolidWorks training courses. Responsible for marketing communication with focus on mailings, newsletter, website and events (dual function as of Jan. 2004).