At New Lore Co., I’ve had the privilege of helping brands across different industries and countries transform their messaging into compelling, science-backed narratives that stand out and deliver measurable results.As the founder, I developed a unique narrative methodology that blends analytical rigor from my background in molecular biology with creative storytelling and inspiring design. This approach has driven success for clients ranging from startups to major pharmaceutical corporations.KEY ACHIEVEMENTS• $26M+ Revenue Growth: Crafted and led strategies that delivered significant ROI for clients.• 80+ Clients Armed with new narrative strategies.• Narrative Leadership: Built a proprietary framework for brand storytelling that fosters clarity, alignment, and authentic connections.• Global Reach: Successfully managed projects with teams and clients across the US and Latin America, in both English and Spanish.• Full-Spectrum Expertise: Delivered end-to-end marketing solutions, including content strategy, branding, web design, and ad campaigns.• My work with New Lore Co. has refined my ability to identify core brand needs, align cross-functional teams, and create strategies that connect with audiences at scale. I’m excited to bring this expertise into a collaborative team environment where I can continue driving impact and growth.

At The Solution HQ, I played a key leadership role in driving operational efficiency, scaling the business, and ensuring seamless project execution across departments. From conceptualizing innovative strategies to managing day-to-day operations, I contributed to the company’s rapid growth and success.KEY ACHIEVEMENTS• $1.5M Revenue Growth: Led initiatives that increased profits by 150% in just one year.• Helped scale the company from 3 to 10 employees, fostering collaboration across departments and streamlining operations to support growth.• Directed, strategized, and executed content creation across platforms, including copywriting, graphic design, and website design, ensuring consistency and quality.• Spearheaded the development of systems, operations, and processes that improved efficiency and supported rapid growth.• End-to-End Project Management: Oversaw projects from ideation to execution, ensuring alignment between departments and delivering measurable outcomes.• This experience honed my ability to align teams, manage cross-functional workflows, and create strategies that drive growth—all while maintaining a creative edge in content development.

As the Marketing Manager for Merlili Bridal Boutique, I developed and executed a comprehensive marketing strategy that refreshed and elevated the 16-year-old brand’s visibility and drove measurable growth for this small business.KEY ACHIEVEMENTS• Brand Voice Creation: Defined and launched a cohesive and engaging brand voice, setting the foundation for all marketing communications. I discovered an underserved niche that we were able to lean into and find successful differentiation in.• 300% Engagement Growth: Designed and implemented targeted social media campaigns that tripled engagement across platforms, resulting in increased reach and appointment bookings.• Boosted appointment requests by crafting compelling content that resonated with the boutique’s target audience of brides-to-be.• Multi-Platform Strategy: Managed and produced content for Instagram, Facebook, and email marketing, ensuring a consistent and appealing brand presence, as well as designing and updating the website and ecommerce store.• Orchestrated successful promotional campaigns for trunk shows and seasonal sales, driving foot traffic and enhancing brand reputation.This role honed my ability to create tailored strategies that amplify brand identity, foster community engagement, and drive business growth—all within a highly personal and emotional customer journey.

As the Project Manager at Advanced Environmental Laboratories, I was responsible for overseeing a wide range of environmental testing projects from start to finish, ensuring both efficiency and quality for all clients. My role involved managing client relationships, coordinating logistics, and ensuring seamless communication between our laboratory team and clients.KEY ACHIEVEMENTS• Streamlined Processes: Implemented improvements in project workflows, increasing efficiency and reducing turnaround times for testing.• Served as the sole bilingual project manager, fostering stronger relationships with Spanish-speaking clients and ensuring clear, effective communication.• Leveraged my molecular biology background to explain complex scientific results in an accessible manner to clients with no scientific training, such as contractors and municipal workers.• Known for providing exceptional customer service and building strong client loyalty by delivering personalized support throughout each project.• Managed the logistical coordination of sampling kits, project quotes, and testing schedules, ensuring a smooth and efficient experience for clients.This role sharpened my ability to bridge the gap between technical operations and client needs, streamline processes, and provide clear and actionable insights that empowered clients to make informed decisions.

As a Lab Technician at Q-Lab, I quickly became a key member of the Accelerated Lab, contributing to the success of both our testing processes and client relationships. My role involved providing technical support, managing expectations, and ensuring seamless execution of accelerated weathering tests.KEY ACHIEVEMENTS• Client-Centered Support: Delivered exceptional technical customer service by managing client expectations and explaining complex test results in a clear and understandable way.• Sales & Service Support: Assisted with sales processes and provided ongoing support to clients, helping them understand testing procedures and the value of our services.• Responsible for preparing and exposing test specimens for accelerated weathering, ensuring accuracy and consistency in all tests.• Maintained detailed testing records to ensure the integrity and traceability of all test results.• Took initiative in identifying and resolving technical issues, improving the efficiency and reliability of testing procedures.• Performed the majority of client-facing photography, capturing results and visual documentation of tests for reports and presentations.This role honed my ability to combine technical expertise with client-facing communication, solve complex problems, and lead teams in a fast-paced, high-stakes environment.