As a child, I used to pick flowers to boil them, believing the concoctions were magic potions of happiness. But my adult story begins in 2003 in Grasse, historical capital of perfumery, where I worked in a perfumery atelier. Helping people discover the magical world of scents lit a flame inside me that has shaped my life ever since.I followed my nose from Grasse to the Emirates, where in 2007 I co-founded Anfasic Dokhoon, a trendy brand inspired by Arabian incense. In 8 years I established Mohamed Hilal Group network of 75 stores across the region focusing on attention to detail.My obsession for Oud has evolved from product development to conservation initiatives to promote cultivated Agarwood and reforestation in Vietnam with the Aquilaria project.My passion for training and education inspired the ‘Art of Perfumes’ workshop series, empowering women in local communities initiating them to entrepreneurship in the perfume industry in cooperation with Sharjah Business Women Council.My mission in life is to inspire through the language of scents, respecting humanity and nature.