Director, Marketing Operations
Current• Lead dept. planning to identify and execute on annual OKRs, host monthly reviews and KPI reporting• Management of the marketing budget including qtrly reforecasts, projections, and vendor contract negotiation• Conduct testing of product and software releases, ensuring data integrity and reporting functionality• Overhauled the internal documentation of martech, processes, and centralized all assets in a DAM platform• Administration of reporting & advertising platforms inclusive of attribution, conversion signals, and test design• Implemented a qtrly data audit of our critical CDPs ensuring accuracy across multiple systems• Implemented a vendor scorecard process for new software evals and renewals for stakeholders