Oli Park Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

Lead creative for the Zalando client, our biggest account in the HS+ business. Responsible for 12 million yearly revenue and leading a team of 7–10 creatives. Successfully launched an end-to-end rebrand of Zalando Statement with a goal to elevate Zalando as the relevant shopping destination for the cultural pioneer. Brought to life a new era of Zalando through 360 campaigns that include app, .com, pr, seeding, social, events, and launching 5 new key franchises with talents such as Charli XCX, Sega Bodega, and Brenda Hashtag.

Berlin, Germany

Taking a lead role in creative conception of content-marketing solutions with a focus on art direction for brands across social media, video and activationsWorking closely with the strategy team to identify key insights and defining the strategic approachBringing ideas to life through presentation decks and presenting these within the team and to clientsWorking together with the sales and creative teams to ensure that client briefs are answered with innovative thinking and unique solutions

Greater Boston Area

Develop marketing activation plans and oversee content creationPlan supports the business goals of the BU, working with key internal stakeholders (CTC, Product Marketing, regional markets, DBC, newsroom, brand marketing, trade marketing) to deliver business / brand needs.Support Sr. Marketing Manager & Marketing Managers in the briefing, evaluation and presentation of communication materials that support business goalsSupport the Sr Marketing Manager & Marketing Managers in the planning, strategy and development of full 360 marketing programs (including consumer storytelling, activation concepts etc.) for seasonal initiatives including digital, social and retailLead the organization of information with Global Brand Marketing, Product Marketing, newsroom, Asset Marketing and CTC teams on seasonal marketing plansWork with Product Marketing and CTC to ensure clear positioning of key product concepts, including understanding of distribution channel, target consumer and key messaging to all teams including DBC, trade, agencies and moreUnderstand regional, trade and DTC business and marketing needs and champion them with cross-functional partnersMaintain a digital first attitude by creating 360 plans with digital top of mind and creating content targeted to our .com and mobile consumer and partner with DBC to ensure the brand messaging and experience is optimized for the digital savvy consumerManage and oversee content creation (shoots, interviews, video etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media and newsroomWrite effective business briefs inclusive of marketing plans and strategies for external agenciesCollaborate directly with US activation and events teams on the execution and fulfillment of seasonal marketing initiativesWork with key stakeholders (Product Marketing, Go-To-Market and Marketing Operations and newsroom marketing teams) to facilitate sample ordering process

Greater Boston Area

Main touchpoint for graphics and digital color and support for footwear and apparel color.Worked in a team of 6 to strategize seasonal direction for SS20, FW20, and SS21. Responsible for trend research, concept, copy, and graphics for internal corporate newsletters. Concepted and pitched art direction for the third season of Victoria Beckham collab. Touchpoint for Classics CTM packs to create color, trend and concept decks to pitch to markets.

Worked as the lead graphic designer at DE-YAN design studio working on special event-based projects and experiential activations with high-profile fashion, jewelry, and architecture clients such as Proenza Schouler, Van Cleef & Arpels, and Renzo Piano. Also worked as a designer and creative strategist for a self-managed portfolio of NYC clients.

Off-Site

Responsible for creating copy, designing campaign posters, developing visual language,proposing store-front activations, and ideating possible collaboration visuals for the Spring ‘18 release of the Metcon 4 sneaker under Nike Training Global Branding team.

Portland, Oregon Area

Worked within the Nike Basketball category. Responsible for concepting stories and designing applied graphics for FW18 production. Created a concept line of tees and was responsible for casting, styling, and shooting for editorial.

Greater Atlanta Area

Worked closely with a team of 5 to work on branding projects for restaurants, hotels, and bars. Responsible for creating imagery and working with mood board for a major branding project.