Guiding a covert initiative blending marketing and defense innovation, we're setting the stage for some really transformative impacts through creativity in the international defense, and space sectors. Details remain undisclosed as we prepare to unveil a new era of strategic marketing.

🤖 Overseeing the integration and advancement of Artificial Intelligence (AI) and Machine Learning (ML) technologies within the United States Space Force (USSF) through part-time work in the Air Force Reserves, aiming to enhance support capabilities, data analysis, and decision-making processes in day to day tasks/processes.🤖 As a part-time Reservist, initiating the integration of AI and ML technologies into non-mission critical systems and daily operational tasks within the Space Systems Command (SSC), streamlining administrative processes, logistics, resource management, and queep to improve efficiency and free up personnel to focus on mission-critical tasks.🤖 Partnering with SAF/SQ (Maj Gen Purdy) and team

🛰️ Space product marketing: honing in on what matters most for new innovative solutions for the US Space Force.🛰️ Ensuring the products the USSF selects/produces has the industry analysis & ability to effectively be integrated in the USSF with open arms by all Guardians and service members across the Dept of Defense.🛰️ Supporting digital transformation initiatives across Space Systems Command and the broader Space Force.

Transitioning from Active Duty military to civilian life. Currently an Executive Master's student at Thunderbird Global School of Management at Arizona State University. Lead designer and brand manager of the "Spacebirds"

🛡️ Strategic Leadership: Direct and refine our comprehensive global marketing strategy that supports Integrity ISR’s mission, vision, and long-term objectives. Ensure brand consistency across all platforms and sub-brands, enhancing our global presence and influence.🛡️ Newsletter & Website Dev: editor-in-chief of the Integrity Flash and managing website design, development, and integration for Integrity ISR, ISR University, Global Space University, and Integrity Flash.🛡️ Innovative Campaigns: Develop and execute creative and high-impact marketing campaigns across digital, print, and event channels. These initiatives are designed to increase brand awareness, engage our audience, and establish thought leadership within the defense industry.🛡️ Collaboration and Stakeholder Engagement: Foster strong relationships with both internal teams and external partners to deliver seamless and integrated marketing efforts. This collaborative approach ensures the alignment of business goals with market demands and opportunities.🛡️ Data and Insights: Continue to harness data-driven insights to steer brand perception and optimize our marketing strategies, ensuring they deliver the highest impact and ROI.🛡️ Educational Leadership and Innovation: As a Senior Instructor and Courseware Developer, I am pioneering the development of the first Basic Military Training (BMT) courseware for the US Space Force. This role involves crafting innovative training focused on new tech, space, intel, cyber, and the core values and culture of being a Guardian. My approach integrates cutting-edge educational practices with my military and gaming training expertise to prepare the next-gen of defenders.🛡️ Subject Matter Expertise: Utilize my gaming and military-technical training knowledge to enhance our market position. I am committed to developing strategic initiatives and partnerships highlighting our advanced simulation capabilities and dedication to supporting national defense.

Spearheading the evolution of Integrity's brand and accelerating its growth trajectory on the world stage. Providing strategic direction for various marketing efforts, ensuring Integrity ISR stands out as a leader in cutting-edge space, cyber, and intelligence (ISR) national defense training. Ensuring the establishment of a powerful brand identity, creating high-impact campaigns, and elevating Integrity's reach globally. Additionally, I leverage my gaming and military-technical training expertise to enhance our brand positioning and engagement within these sectors.🛡️Brand Strategy & Execution: Develop and oversee a comprehensive global brand strategy aligned with Integrity ISR's mission, vision, and business objectives. Ensure consistency across all brand touchpoints and sub-brands.🛡️Creative Campaign Development: Lead the creation of compelling marketing campaigns (digital, print, events) that drive awareness, engagement, and thought leadership within the defense industry. 🛡️Stakeholder Engagement: Collaborate effectively with internal teams (sales, product development, etc) and external partners to execute integrated marketing initiatives.🛡️Data-Driven Insights: Monitor key performance metrics, analyze brand perception, and utilize data to continually optimize marketing strategies for maximum impact.🛡️Gaming & Military Training SME: Act as a subject matter expert, advising on how to best market and position Integrity ISR's solutions within the gaming and military training landscape. Develop innovative initiatives and partnerships highlighting our advanced simulation capabilities and commitment to supporting those defending our nation.

I am responsible for global shaping and enhancing the Space Force Association’s brand, ensuring it aligns with our mission of achieving superior national spacepower. I support all brands under SFA, including chapter-level content, various national programs, and sub-brands.☄️Planning, creating, and overseeing the implementation of a comprehensive marketing strategy, with a focus on increasing brand awareness, boosting support, and enabling engaging content.☄️Performing in-depth market research and leveraging consumer insights to provide brand positioning recommendations and solidify that SFA is a forward-thinking brand to help differentiate from our *competitor(s).☄️Overseeing the design and development of marketing collaterals, such as promotional emails, banners, landing pages, social media posts, and paid ads. ☄️Managing all brand promotions for the company, including paid media, social media advertising, and sponsor engagement.

Optimized product marketing management and strategy across 13 diverse innovative creative pieces & events, reaching over 630M within four months and made history with the first in-person trans-Atlantic military esports championship. 🎮 Facilitated historic Call of Duty Modern Warfare II C.O.D.E. Protector Pack in-game pack, eclipsing the $4M fundraising goal by an additional $1.1M within 12 days🎮 Spearheaded the first-ever esports trophy in space content piece, collaborated with the Call of Duty digital, Infinity Ward, USAA Banking, CBS, CNBC, and both the Department of Defense and United Kingdom’s Ministry of Defence🎮 Coordinated and led production support of C.O.D.E.’s first AMC Public Service Announcement with the reach of 30M theater audience members and 3M during the CBS ‘22 Army/Navy Football game🎮 Pioneered a streamlined communication and feedback process with 10 branches of military services, enabling unprecedented collaboration between two allied nations to ensure mass distributed content reached their 5M+ audiences🎮 Transformed military esports through the collaborative and cross-functional event management of CODE Bowl III, reaching 630M on social media, 2M+ viewers, and 23M messages delivered via CRM

✨ Established esports foundation for the North Atlantic Treaty Organization (NATO) and the 30+ membered countries, regularly advises foreign militaries on gaming/esports marketing, branding, and project management & development✨ Developed & managed 24 event activations that have included 25+ influencers, a WWE Superstar, an IndyCar Driver, five separate countries, three international regions, and 10+ military generals with over 4K participants✨ Assembled a multitiered event that pitted 1K+ service members and six military esports teams through an intense qualifier, professional esports coach led combine trial camp, ending with the United States’ first federally sanctioned esports sporting event, organically reaching 3.5M minutes watched & 400 UMVsThrough volunteer support through Space Force Association:🚀 Authored the US military’s first “Creator League” between Unity & SFA (in-kind partnership worth over $200K), enhancing efficacy of over 350K DAF Airmen & Guardians, and instituting the military’s first in-house game developers🚀 Incepted/spearheaded the historic multi-industry gaming, innovation, education, and tech convention - FORCECON🚀 Led sponsorship and advertising efforts for San Antonio’s first $10K esports invitational, and the sponsoring of $11K to the DAF, US Marine Corps, & US Coast Guard

Bootstrapped the first grassroots military gaming organization in 2019. In 2020, the DAF officially acquired with over $30M in funding, successfully changing culture for 2M consumers. Directly led 30K members and 40K+ social followers with an annual budget of $8M.🕹️ Orchestrated a $30M budget, established nine years of sustainment, grew the volunteer force to over 300 globally, and launched innovative marketing campaigns for the platform – strategically connecting the entire Department of Defense🕹️ Championed an 11K service member digital gaming community on Discord that has enabled 425K minutes of voice chats and 400K text messages, with over 175 global esports competitions between members since 2019🕹️ Regularly developed presentations for senior leaders & creatively briefed social media growth, publishing, targeted ads used on Meta / Google / Twitch, and effectively compiled data & analytics to showcase the need of headcount/funding.🕹️ Strategically launched social media accounts on Facebook, LinkedIn, Instagram, YouTube, Twitter, and Discord – personally led the growth from account creation to a combined 40K followers across all platforms.Air Force Gaming is a community where age, rank, location, and background are secondary to our shared love of video games. AFG uses gaming to create resilience, encourage excellence, and unite the Total Force.AFG leads the way in cutting edge innovative gaming technology and resiliency. We foster a positive, competitive, and friendly community where it was recognized in 2022 as the Department of Defense’s premiere gaming organization.

Led an 18-person team as a multi-hatted PM & marketer for fitness, sports, and gaming/esports supporting 30 Olympic athletes, 700K military members, 1.3M Department of Defense civilians/families, and 86 global DAF bases with 154 fitness centers.✈️ Rebranded, strategized, and relaunched the World Class Athlete Program (WCAP), DAF Sports, and DAF Fitness✈️ Olympic Athlete Manager for 30 Olympic level athletes, and 3 qualified Team USA Olympians ✈️ Monitored the effective implementation of all department marketing including developing product criteria, overseeing statuses, and setting/tracking suspense; used MS products to create and present operational statuses to the Commander✈️ Oversaw the timely completion of quality products that aligned with corporate objectives by examining all staff initiatives, inspections, metrics, and reports; collaborated with department heads to overcome marketing challenges

✈️ Coached/instructed 127 student officers for 2.2K hours as a Master Instructor and evaluated 333 officers for 1K hours

Harpoon is an early-stage venture capital firm based in California. As a Fellow I will be sharing my military experience and work on unique initiatives directly related to my background/experience. In addition, I am working to scope an exciting project that will assist them to continue to make waves across the enterprise!