Olive Jiang Email & Phone Number

Hong Kong Sar

Hong Kong Sar

Luye Medical Group is a top 10 private healthcare services provider in the Asia Pacific with global footprint across Australia, China and Singapore. By embracing digital health adoption to enhance clinical outcomes, patient engagement and operational efficiency, we aim to be a leader in high-growth specialities including mental health and rehabilitation.

Hong Kong Sar

I write real stories of real people on popular social media account "Experience in HK" (香港體驗官), giving timely, helpful information and opinions to readers across Greater China. The stories cover a wide range of topics including living and working in Hong Kong, travelling in a COVID-hit world, parenting and education, and more – from a humanistic journalism perspective.Article views:5,000 – 100,000+Readers’ comment:A writer of fluency and felicity; the articles are thought-provoking and inspiring.

Hong Kong Sar

All-round B2B and B2C Marketing:• Lead the HK Marketing & Communications Department to plan, direct, control, coordinate and participate incorporate / industry / client / CSR activities (e.g. press conference, media tour, industry award, corporate video, festive e-cards, property promotion material, advertisement, advertorial, charity events)Media and Public Relations Management:• Initiate and arrange press interview for management and clients on renowned media (e.g. Bloomberg, Financial Times, TVB, Now Finance, SCMP, China Daily, HKET, Sing Tao; Ming Pao, Mingtiandi, Guandian) and industry association’s publications (e.g. Harmony Club)• Liaise with media for free exposure, advertorial, advertisement and co-branding opportunitiesDigital and Social Media Management:• Oversee the content production and publication on digital media (e.g. WeChat, Facebook, Twitter, LinkedIn, Blog, daily EDM, SharePoint)• Co-organize webinar with heavy-weight clients and ensure extensive media coverage (e.g. Wheelock, Link REIT)

Hong Kong

Hong Kong

Marketing and Branding• Developed content strategy aligned with the department’s objectives to build and manage personal brands for the management team• Coordinated with case officer to produce marketing material for pitching, promotion, client meetings, events, etc.• Established metrics, editorial calendar and curated engaging multi-media content on social mediaMedia Management and Relations• Developed media angles and key messages to obtain best media support and coverage for projects and events• Collaborated with Greater China marketing team to monitor, analyze and optimize media coverage• Arranged interview, publication and speaking opportunities for senior executives (e.g.Boao Real Estate Forum, THINK-IN, GBA Forum)

Hong Kong

Event Management: Organized standalone and co-branded events in Hong Kong and the region including:• Hong Kong Super-Connecting the “Belt and Road” Luncheon, Hong Kong, Dec 2016• Philippine Media Tour of Agriculture and Rural Tourism, Beijing and Guangxi, Nov 2016• China-Hong Kong-ASEAN Partnership: Growing Together for Shared Prosperity, Vientiane, Laos, Aug 2016Media Relation Management:• External: invited media to corporate events and wrote bilingual press release; monitored and summarized the coverage- Press release quoted by Xinhua News Agency, Central People's Government and the State Council of the PRC- Arranged exclusive interviews and press conferences for the Hon. CY Leung, Ms. Pansy Ho, Ms. Miriam Yeung, etc.• Internal: organized “Business Leader” exclusive interview for business tycoons in Greater ChinaMarketing and Branding:• Negotiated event partnership with external parties- China Property Awards, Hong Kong, Dec 2015 & 2016• Conducted market research, formulated and executed marketing strategies with tactical and promotional plans - The Inaugural “Asian Women Leadership Award”, Hong Kong, Jan 2016

Hong Kong

• Digital marketing: Initiated and implemented online marketing strategies for luxury brands via social media (Weibo, WeChat), search engines, etc.• Market research: Requested & managed data pulls with inner team and generated market reports for international clients including luxury, retail and eCommerce companies

Shanghai City, China

Guaranteed daily media coverage during the whole summit

Master Of Social Science (Mssc), Corporate Communication

Bachelor Of Arts (Ba), Journalism

Activities and Societies: National Scholarship of Media Study (2009) Deputy Editor-in-Chief, Qingxin Times (清新时报) Student Choir