Olive Whyte Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

I set up my own company, Change Direction Ltd. in November 2017. Having worked in Diageo for 11 years across many different functions in sales and marketing, I decided it was time to go out on my own and try something different. I am aware how difficult it can be to recruit the right candidate for a specific role from time to time. If you are struggling to find the right marketing fit for your business, my purpose would be to help you bridge that gap as opposed to employing a candidate because you are under pressure. I am also experienced at helping with the recruitment process.

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Solely responsible for creating the marketing strategy to ensure the DNA of the brand is carried through to the Spanish market across B2B and B2C for all HORECA Channels.Managed the marketing and PR team that were based in Spain to ensure that our comms reflected our strategy at all times.Worked closely with the International Director of Cafento and Bord Bia to scope out opportunities in both Madrid and Barcelona as part of the 5yr growth plan.Produced in-depth monthly reports efficiently, interpreting results within a minute timeframe and acted accordingly.

Dublin, County Dublin, Ireland

Instrumental in developing and managing the marketing department including recruiting a team to reflect the company's needs.Played a key role in delivering on Java Republic's sales and marketing strategy, including online, across both B2B and B2C across all HORECA channels.Developed excellent working knowledge of industry trends and improvements in processes to ensure our content was always relevant, engaging and educational.As part of our CSR commitments, I worked closely with Oberstown Children Detention Campus to train youths as baristas.Tracked performance on social media platforms using Google Analytics and other tools to strategically optimise campaigns.Executed successful marketing events through collaborations.

St. James'S Gate, Dublin

Lead manager on all BTL Guinness TM programs, including Hop House 13, from strategy to execution. .My key growth driver is Guinness Rugby – Guinness Series, 6 Nations, Munster and Leinster Rugby andGuinness Pro12. I have also managed the BTL projects for Arthur’s Day, Guinness Amplify and Guinness Plus

Dublin

Full ownership of the BTL spirits plan in the THT across all multiple, group and independent accounts.The 5 brands being Smirnoff, Captain Morgan, Bushmills, Gordon’s and Baileys.

Dublin

Responsible for the Category Development Plans of the Musgrave Group, (both Super Valu and Centra) and Superquinn.

Dublin

Successfully managed a territory worth €1.2 with responsibility for the performance of allDiageo Brands across both beer and spirits.

County Dublin, Ireland

Out of Home was my key focus across catering, pet food, confectionery and vending working on allMars brands. I managed the largest territory (South East to West of Ireland) - €1.2m and presenting to key decision makers to support, develop and promote Mars products, i.e. Pedigree, Whiskas, Uncle Bens, Dolmio and Mars.