Hello, my name is Ary. I hold a degree in Systems Analysis and Development from Fatec and have over 5 years of experience in technology, specifically in the banking sector, working extensively with CRM teams focused on Salesforce Marketing Cloud. My background has provided me with a solid foundation in both technical and analytical skills.I began my career in Business Intelligence (BI) and later transitioned to Customer Relationship Management (CRM), where I specialized in creating complex communication journeys within Salesforce Marketing Cloud. I have utilized Journey Builder to design and automate customer journeys, ensuring a personalized experience across various channels.In addition, I have a strong focus on data segmentation using Salesforce Data Cloud. My expertise in SQL, specifically within Salesforce Marketing Cloud, enables me to extract and manipulate data effectively, allowing for targeted audience segmentation and optimized campaign performance.I am known for my analytical mindset and attention to detail, which help me tackle complex technical challenges in Salesforce Marketing Cloud implementations. I thrive in collaborative environments where I can leverage my Salesforce expertise to support team objectives and contribute to innovative projects. I am open to new challenges and opportunities to apply and expand my skill set within Salesforce ecosystems.
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Especialista Em CrmXp IncMontreal, Qc, Ca -
Crm AnalystItaú Unibanco Nov 2021 - Jun 2024São Paulo, BrasilAt 4mk Technology Consulting, I was responsible for strategic segmentation and creating personalized communication journeys using Salesforce platforms, with a strong focus on Marketing Cloud and Data Cloud.-Advanced data manipulation using SAS Guide to extract, transform, and load information from various sources, ensuring accurate data flow for marketing activities;-Proficient in Salesforce Marketing Cloud and Data Cloud, developing segmented, data-driven automated campaigns, ensuring hyper-personalized customer communication based on real-time data insights;-Expertise in campaign performance analysis, leveraging data to identify optimization opportunities, enhance customer engagement, and deliver actionable recommendations to boost ROI;-Exceptional communication and collaboration skills, working with cross-functional teams to design innovative solutions, drive customer-centric strategies, and meet business objectives. -
Crm/Bi AnalystBanco Bv Apr 2021 - Dec 2021São Paulo, Brazil-Implementation of multi-channel campaigns and automation of customer journeys using marketing automation platforms, such as Salesforce Marketing Cloud;-Establishment of data architecture within Salesforce Marketing Cloud to enable seamless integration and utilization of customer data for personalized marketing efforts;-Activities undertaken in SAS for data analysis, segmentation, and predictive modeling to drive targeted marketing initiatives;-Collaboration across departments to align CRM strategies with business objectives and execute initiatives to achieve measurable results; -
Data Analyst / CrmRd Jun 2020 - Jan 2021São Paulo, Sp, Brazil-Conducted data analysis within Salesforce Marketing Cloud to extract insights and identify trends in customer behavior and campaign performance;-Developed comprehensive reports and dashboards to visualize key CRM metrics, such as customer acquisition, engagement, and retention rates;-Utilized data segmentation techniques to personalize marketing communications and enhance customer experiences;-Collaborated with stakeholders to define CRM objectives and translate business requirements into actionable strategies within Salesforce Marketing Cloud;-Provided strategic recommendations based on data-driven insights to optimize CRM initiatives and drive measurable business outcomes; -
Bi AnalystMarketdata Jul 2018 - Apr 2020São Paulo, São Paulo, Brazil -
Bi AnalystDmk3 Tecnologia Ltda Dec 2017 - Jul 2018São Paulo, São Paulo -
Technical ConsultantDmk3 Tecnologia Ltda Mar 2017 - Jan 2018São Paulo, Brazil
Ary Oliveira Education Details
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Information Technology
Frequently Asked Questions about Ary Oliveira
What company does Ary Oliveira work for?
Ary Oliveira works for Xp Inc
What is Ary Oliveira's role at the current company?
Ary Oliveira's current role is Especialista em CRM.
What schools did Ary Oliveira attend?
Ary Oliveira attended Faculdade De Tecnologia De São Paulo - Fatec-Sp.
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