Gabrielle Oliveira Email & Phone Number

Kansas City, Missouri, Estados Unidos

Cidade Do México, México

- Managing Innovation & Growth Strategies for Oral Care leading brands (Total 12, Natural Extracts and Zero) for LATAM: Innovation Pipeline, Long Term equity, Communication & Sustainability expansion.

São Paulo, Brasil

- Toothpaste Multi-benefit segment, managing Colgate Total 12- Colgate equity, leading campaigns & activations

São Paulo, Brasil

- Toothpaste Natural & Whitening segments, managing Colgate Natural Extracts & Colgate Luminous White

São Paulo, Brasil

- Managing Pampers Premium Care and Pampers Pants brands

São Paulo, Brasil

- Led Like a Girl campaign in Brazil with Olympics 2016 context being the second best activation worldwide, by connecting key stakeholders (local & regional P&G team, agencies, influencers and athletes) to create real time content. - Responsible for Always Liners re-launch in Brazil (Nov'17), focused in Trade plans, Customers & PR activities.- Concept and launch Always Infinity in Brazil (Oct'17), responsible for designing a 360º plan with Trade and Consumer strategic planning and execution.- Led biggest awareness intervention for Fem Care Brazil improving internal & external metrics, launching a new platform in Brazil in partnership with Youtube.- Led Fem Care promopacks calendar.- Budget management.- Additional responsibility as part of Marketing Internal Controls for Brazil organization.

São Paulo, Brasil

- Research and analysis of segments, competition and market share. - Develop new initiatives with multi functional team (Supply, Finance, R&D, Legal and Sales), also design new online strategy and approval of all digital brand materials with PR team. - Led Hair Care promopacks revamp as a turning point in the business to enable penetration and share growth.- Develop strategic plan and implementation of point of sale materials, being considered best in class in Latin America.- Launch new products and line extension for all internal stakeholders.- Support in Public Relations activations, relationship and promotional events. - Lead sell in and sell out activation with Sales team, in addition to sampling and trial projects.

São Paulo E Região, Brasil

- Develop and implement marketing activities, including market research, advertising and national promotional campaigns, being budget owner and key contact for Marketing & Communications for all Sales team. - Strategic planning and organization of fairs & events.- Create corporate materials and technical reports.- Oversee all endomarketing activations to office and all factories in partnership with HR team.

São Paulo E Região, Brasil

- Coordinate administrative routine: organization of meetings, contracts with customers and suppliers, scheduling internal & external visits and assistance to national and international customers. - Development of new projects with prospecting customers and partners with Marketing team, supporting advertising agency and press office. Overseeing all company presence in events: regional, national and international tourism fairs.