Oliver Baker Email & Phone Number

Barcelona, Catalonia, Spain

AI consulting co-pilot for small business entrepreneurs

Riga, Latvia

Empowering AI, Cloud Tech, MedTech and Computer Security startups to thrive through mentorship and strategic growth guidance. As a Startup Mentor and Growth Strategist, I provide practical benefits for startups:⫸ Strategic Direction: I help startups define and refine their vision, mission, and business strategies, ensuring they are on the right path from.

• Responsible for strategic management, development of business processes, implementation of best practices to improve the quality of services and increase profits, as well as implementation of an ERP system. In.
• Successfully built, developed, and led a team of 10 senior managers, ensuring strong communication and strategic alignment of business activities across business units.
• Developed and implemented a system “Looking at the market through the eyes of the client" based on Microsoft Power BI. The introduction of the system led to over 10% YoY increase in turnover and 15% margin growth.
• Achieved 15% higher product efficiency in comparison with competitors through collaboration with international centres of expertise such as the National Institute for Agricultural, Food, and Environment Research.
• Introduced a new digital Corporate Knowledge Management system comprised of a wide range of IT platforms aimed at collecting and disseminating organisational knowledge, that resulted in 50% reduction of the overall.
• The company achieved outstanding results including № 1 market leader in weighted distribution as well as sales of PL products in the target segment and entered the top 3 companies in terms of production in marginal.

• Responsible for managing Sales & Marketing activities of the company with direct distribution of fresh food products (7 days shelf life), including reviewing profit goals and establishing metrics for success.Key.
• Built and effectively managed a team of 5 Division Managers, worked with the team members, a Marketing Director, and a Trade Marketing Director to develop a product portfolio of 40 SKUs, achieving an annual sales.
• Achieved No. 1 in federal sales, a major target segment of traditional fresh produce in 2009, according to Nielsen.
• Worked collaboratively with the team, developed and implemented in-house sales force support information system based on MS Access, 1C, Android tablet with a CRM system, order/delivery volume mechanisms, a task.
• Established an IT system of increased reliability to ensure express delivery of fresh products. Due to the effective architecture of the IT system, there has been no failure in the delivery of excellent customer.
• Managed development and introduction of an online corporate learning portal with several hundred distance learning programs for employees; the number of full-time employees grew from 300 to 1600 people.

• Leading planning and delivery of Sales & Marketing operations in the rapidly developing company in the centreal region (the largest federal region with high competition). Key achievements:
• Successfully managed a team of 4 Branch Managers, Brand Managers, and Trainers.
• Carried out standardization and reengineering of business processes in Sales & Marketing, which resulted in rapid company growth: 55%+ YoY.
• Established fruitful business relationships with clients and as a result, at any time company products could be found in 80% of randomly selected stores.
• Led the company's transition from contract to in-house production adopting the project management approach; delivered project management training to the team members.

• Key achievements:
• Successfully developed and implemented an innovative idea of express delivery of fresh traditional food products; the supply chain made it possible to work efficiently with ultra-fresh products with a shelf life of 36.
• Achieved about $ 1 million in sales profit in the first year.
• Developed and introduced an effective IT solution to manage the full e-commerce cycle from order confirmation to delivery.
• Designed and implemented a corporate IT accounting and management system including weekly reporting.

Education record

Entrepreneurial Mindset, Entrepreneurship, Business, Startup Management