* Primarily responsible for managing UK wholesale accounts for a Swedish premium bed manufacturer. * Developed and executed a strategic business development and marketing plan to meet long and short-term goals, worked in partnership with key internal stakeholders to maximise market trends and identify new opportunities. * Engaged and evaluated new business partners to support and compliment service and product sales performance. * Led a large portfolio of wholesale accounts and… Show more * Primarily responsible for managing UK wholesale accounts for a Swedish premium bed manufacturer. * Developed and executed a strategic business development and marketing plan to meet long and short-term goals, worked in partnership with key internal stakeholders to maximise market trends and identify new opportunities. * Engaged and evaluated new business partners to support and compliment service and product sales performance. * Led a large portfolio of wholesale accounts and successfully increased turnover by over 200%. * Delivered a focused week long residential staff training programme in Sweden to ensure operational standards are met and significantly increased employee engagement and retention. * Awarded ‘Highest Level of Achievement’ by Dale Carnegie. Show less

* Took ownership of operational performance (33 stores in the UK, turnover of £30m and 200 staff) for a high street bedroom retailer – successfully implemented a comprehensive turnaround plan for under performing shops and took the company from £500k behind budget to operating on budget within 4 months. * Increased ATV by 20%, developed new product ranges and provided internal stakeholders with a detailed SWOT analysis to support future strategic planning.

* Promoted to become a member of the Board – took ownership of 16 UK owned stores, 10 franchises, 2 wholesale accounts and a Trade department (£15m T/O), successfully penetrated the UAE market with 2 store openings. * Formulated and delivered the overall strategic sales plan: measured store performance against EBITDA targets, profit margins and monitored product performance across five product groups and 10,000 product lines. * Managed and supported a team of 45 retail sales staff… Show more * Promoted to become a member of the Board – took ownership of 16 UK owned stores, 10 franchises, 2 wholesale accounts and a Trade department (£15m T/O), successfully penetrated the UAE market with 2 store openings. * Formulated and delivered the overall strategic sales plan: measured store performance against EBITDA targets, profit margins and monitored product performance across five product groups and 10,000 product lines. * Managed and supported a team of 45 retail sales staff across multiple global sites. * Successfully identified new direct sales channels with a high potential revenue stream, improved working capital by reducing stock levels, increasing the value of customer deposits and reducing commercial salary expenditure. * Led staff training programmes (inductions, the science of selling and mattress sales skills). * Implemented a KPI tracking tool – transformed visibility of performance and empowered managers. * Instrumental in the management and development of the franchise channel. * Managed procurement processes and inputted customer, store & pricing insights into product development plans. Show less

* Managed 12 owned stores and internally promoted to National Sales Manager in 2010 to manage an additional 8 franchise stores. * Controlled operational budgets, introduced new procedures across the stores to enhance sales performance, service levels and compliance. * Instilled a new culture across operations focusing upon the change to a corporate operating model – resulting in increased management empowerment, enhanced employee engagement and robust talent retention levels. *… Show more * Managed 12 owned stores and internally promoted to National Sales Manager in 2010 to manage an additional 8 franchise stores. * Controlled operational budgets, introduced new procedures across the stores to enhance sales performance, service levels and compliance. * Instilled a new culture across operations focusing upon the change to a corporate operating model – resulting in increased management empowerment, enhanced employee engagement and robust talent retention levels. * Wrote and presented a business plan to the Managing Director on recommended business improvements for the retail network resulting in promotion to a newly created field-based area sales role. Show less

* Opened and managed the Milton Keynes 6,000 square foot store – consistently delivered 100% success against sales targets.

Youngest person to join the Management Training ProgrammePromoted to Deputy Manager of UK's largest store - 55,000 square feet