KEY COMPETENCESMARKETING/ SALES/ BI- Lead Gen Marketing: It is important for me to work well with Sales to enable maximum sales support along the sales funnel.- Digital and Performance Marketing: I can generate demonstrable increases in marketing performance through data-driven decisions on digital measures.- Customer Centricity: For me, customer expectations, needs and behaviour are the starting point for all marketing activities.MANAGEMENT- Entrepreneurial thinking: Based on my more than 20 years of experience in the publishing, media, and event industry, I have developed a strong entrepreneurial and self-reliant way of thinking and acting.- Strategy development and implementation: My ability to successfully develop and implement strategies has been proven in the past by high effectiveness and good results. - Project management competence: Managing complex projects in a responsible and goal-oriented way, also through my "hands on" mentality, is one of my strengths.LEADERSHIP- Leadership competence: I have a high level of methodological and professional competence, my leadership style is based on respect and appreciation, as well as open, honest communication at eye level.- Innovation: The optimisation of collaboration models in the agile environment and smart working particularly excite me. I continuously find ways to improve and encourage staff to innovate on their own. - Building up departments and developing employees: I attach great importance to the strength-oriented deployment of employees in teams and new departments and have been able to prove this several times in the successful selection and development of employees.