Oliver Bresch Email & Phone Number

München, Bayern, Deutschland

Munich

• Founded a startup focused on providing 24-hour care placements for seniors, utilizing digitization to ensure efficiency, quality, and transparency of the placement service for all parties involved. • Oversaw business development, from business plan creation and strategic planning to web development and marketing. • Analyzed, designed, and implemented the business platform and processes with a development team in India using agile methodologies/tools. • Established and expanded a network of partnerships with care service providers and recruitment agencies across Europe. • Successfully implemented generative AI and marketing automation tools to optimize sales and marketing processes.

Groebenzell

• Developed a B2B marketing strategy for software consulting, SaaS, and training areas, inclusive of roadmap, KPIs, and budgeting.• Designed and executed account-based marketing campaigns through email and social media. Development of ICPs and Buyer Personas.• Implemented inbound and content marketing strategies tailored to the buyer's journey for C-level target audiences.

Munich

• Oversaw a team of 7, responsible for Campaign Management, Perfor-mance Marketing, Marketing Automation, CRM, BI, and Marketing Intel-ligence, and managed digital marketing service providers.• Established a new department focused on advancing database and per-formance marketing (SEO, Email, Content, Paid, Social).• Successfully implemented and enhanced the CRM and Data Hub to ele-vate marketing automation: Lead-Gen and Lead-Nurturing.• Developed and standardized all 40 websites, focusing on SEO, Analytics, UX, Content and Tag Management, resulting in a 40% cost reduction.• Led multiple projects, such as "DataHub" and "LeadGen Pipeline", and was responsible for the Digital Marketing Strategy and the Data & BI Strategy.

Munich

• Managed a team of 16 across areas including Online Marketing, Brand Marketing, Content Marketing, and Performance Marketing.• Oversaw planning, direction, and control of cross-media marketing for over 15 trade fair events globally.• Boosted marketing performance annually by over 10% through comprehensive tracking and optimization along the customer journey.• Contributed as a core member in formulating the Digital Strategy and participated in company-wide projects (CRM, SEO, Marketing Automation).Knowledge: Press relations - Communication - Leadership - Presentations - Multichannel marketing strategy - Business development - Search engine marketing (SEM) - Marketing activities - Content strategy - Event management - German - Strategy - Business-to-business (B2B).

Berlin And Munich

• Oversaw a team of 6 in online marketing, marketing & PR, driving the success of the central marketing department and publishing houses.• Revamped the structure and processes of the marketing department, resulting in improved efficiency and streamlined operations.• Implemented CRM-based direct marketing strategies that resulted in ex-panded reach and increased customer engagement.

Kissing, Bavaria

• Led a team of 5, spanning Sales, Marketing, Editorial and MarTech.• Successfully established the direct sales and ad-funded "Online Portals" business unit, and acquisition of sales partners.• Accountable for selecting, directing, and overseeing external service pro-viders, including website marketers, SEO, and multimedia agencies.• Participated in international e-business project groups.Knowledge: Press relations - Leadership - Presentations - Lead generation - Multichannel marketing strategy - Business development - Search engine marketing (SEM) - Marketing measures - Content strategy - German - Strategy - Business-to-business (B2B)

Munich

• Directed a team of 17 from Editorial, Marketing, Sales, BD and Control-ling, and had overall responsibility for the entire program.• Formulated company strategy, including 5-year planning.• Reoriented the structural and procedural organization of the entire pub-lishing house and implemented internal controlling and reporting sys-tems.• Member of international e-business project groups.Knowledge: Press relations - Communication - Leadership - Presentations - Lead generation - Multichannel marketing strategy - Business development - Search engine marketing (SEM) - Marketing measures - Content strategy - German - Strategy - Business-to-business (B2B).

Augsburg

• Led a 7-member Marketing, Data, and Creative team; managed external Online, Graphic Design, Telemarketing, and Market Research agencies.• Responsible for planning, directing, and monitoring all marketing activi-ties.Knowledge: Leadership - Presentations - Marketing activities - Content strategy - German - Business-to-Business (B2B)

Diplom Volkswirt, Volkswirtschaftslehre

Vordiplom, Vwl