I'm a qualified horticulturalist now managing Monavale Blueberries, the third generation in my family to do so. Monavale Blueberries has been organic from day one, and we are the largest certified organic blueberry orchard in Australasia. I'm a passionate advocate for organically-grown produce, and authentic brand management that means people can trust their food is produced in a healthy and sustainable way.Having been involved in the family business since the age of 5, I've nevertheless worked outside to gain experience and build community, and maintain connection to the broader growing, farming, horticultural, and AgTech communities across New Zealand.
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Orchard ManagerMonavale Blueberries LtdNew Zealand -
Orchard ManagerMonavale Blueberries Ltd Sep 2016 - PresentCambridge, Waikato, New ZealandAs Orchard Manager, I am responsible for all growing and harvesting operations in the business. Because of the interconnected nature of our sales mechanism, this also involves managing the sales pipeline so that we pick berries at exactly the right time and ensure maximum freshness and quality for our customers.I manage the operations, activities, and performance of our seasonal staff, which number up to 350 per year.I also manage the growing strategy. Monavale Blueberries cultivates at least 46 different varieties of blueberry across 100,000 bushes, to manage risk and extend the supply opportunities across the growing season. From propagation to rearing seedlings, to planting and pruning, hand-picking berries, wind and frost mitigations, soil health management, weed and pest management (all hand weeding) and mowing, all while maintaining compliance with a range of food safety and other regulatory requirements, as well as our all-important BioGro organic certification.I also bring expertise and advice on innovations to support the management team in strategic investments and overall efficiency and financial success of the business. -
Orchard AssistantMonavale Blueberries Ltd Jan 2001 - Sep 2016New Zealand -
Nursery AssistantTharfield Nursery Jul 2016 - Sep 2016Tauranga, Bay Of Plenty, New ZealandGeneral nursery duties, including propagating around 40 different varieties of fruit and nut plants, and facilitating each plant from a viable tissue culture to a saleable product, and selecting individual plants for distribution.
Oliver De Groot Education Details
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Applied Horticulture And Horticultural Management -
Horticultural Science
Frequently Asked Questions about Oliver De Groot
What company does Oliver De Groot work for?
Oliver De Groot works for Monavale Blueberries Ltd
What is Oliver De Groot's role at the current company?
Oliver De Groot's current role is Orchard Manager.
What schools did Oliver De Groot attend?
Oliver De Groot attended Lincoln University (Nz), Lincoln University (Nz), St Peter's School, Cambridge, New Zealand.
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