Launched in 2017 as a platform to self-publish Sender Magazine — a high-end independent mountain bike journal focussing on long-form editorial content — we quickly established the Sender brand within the mountain bike industry and in the marketplace. Three issues were published in nine months, selling tens of thousands of copies worldwide and collaborating with the best photographers and writers in the business. Commissions for branded content from within the bike industry and global media… Show more Launched in 2017 as a platform to self-publish Sender Magazine — a high-end independent mountain bike journal focussing on long-form editorial content — we quickly established the Sender brand within the mountain bike industry and in the marketplace. Three issues were published in nine months, selling tens of thousands of copies worldwide and collaborating with the best photographers and writers in the business. Commissions for branded content from within the bike industry and global media titles followed during business restructuring. Sender Magazine will return in 2025. Bring the ruckus! Show less

- Collaborated with the vast array of brands distributed by ZyroFisher to optimise their distinction and equity in the UK market.- Liaised with internal teams and external agencies to develop actionable strategies.- Successfully designed and delivered a new sports marketing program with over seventy contracted ambassadors across ZyroFisher’s extensive brand portfolio.- Established new pathways for athletes seeking support, implementing long-term strategies to augment their… Show more - Collaborated with the vast array of brands distributed by ZyroFisher to optimise their distinction and equity in the UK market.- Liaised with internal teams and external agencies to develop actionable strategies.- Successfully designed and delivered a new sports marketing program with over seventy contracted ambassadors across ZyroFisher’s extensive brand portfolio.- Established new pathways for athletes seeking support, implementing long-term strategies to augment their relationship and value for the brands represented.- Managed all product seeding to the press and contracted sports marketing assets.- Rebuilt ZyroFisher’s relationship with critical cycling titles and key journalists. Show less

Managed all aspects of Forbidden's global marketing and sports marketing initiatives, all European operations, and a small global team of five across marketing, sales and operations, in three time zones.

Working with the North American team to deliver daily high-quality original content from the United Kingdom and Europe. With duties ranging from managing staff and events coverage to global product launches, product testing and day-to-day editorial tasks to managing Pinkbike's global social channels and strategies.

A full-time member of MBUK's editorial team, based in Bristol, UK, representing one of the world's most established and respected mountain bike titles. In my role, I manage the front sections of the magazine, additional content for features and product reviews each month while also managing and developing all social media channels, attending global product launches, and contributing to Immediate's other off-road print and digital titles.

Established and managed a highly unique mountain bike website covering only the best content from across the net, infused with unique in-depth product reviews, athlete interviews and event coverage. Intermingled within the daily mountain bike content we introduced our readers to the greater action sports culture, including art, design and fashion, encapsulating it all into a professionally generated, highly user friendly and fully responsive platform. Factory Jackson was sold in late 2013.