Oliver Hey Email & Phone Number

Media isn't creative? I beg to differ. As the Managing Director at Mediaplus Group, I have been overseeing New Business and Marketing since 2011. A visionary, forward-thinker, and creative mind intersect with innovation and media – precisely the 'Plus' that defines the agency's name.Mediaplus seamlessly integrates traditional and strategic media planning with expertise in digital media, Geo-Media, CRM, research, and neuromarketing. Data-driven planning approaches and technologies like targeting, programmatic advertising, or artificial intelligence enhance campaign effectiveness and customer ROI.Our partner-led business model prioritizes client consultation: all partners actively participate in daily operations and personally attend to their clients.As a genuine 'customer understanding advocate,' I am committed to experiencing my clients' products and services from the perspective of their buyers. I willingly step into the role of a typical consumer to better grasp their viewpoint and derive insights into their actions. This approach allows me to understand the customer and formulate the optimal marketing strategy.The diverse themes surrounding retail and FMCG, with their nuances in omnichannel and regional specifics, never cease to fascinate me. This fascination is further fueled by my extensive experience with clients in these sectors. The success stories, such as that of a leading European player in the retail segment, attest to our effective collaboration. The communication strategy we developed significantly contributed to increasing both brick-and-mortar and e-commerce revenues. My work also extends to industries such as toys, banking, insurance, and cosmetics.Interested in learning more? Let's connect!

Listed skills include Digitale Mediaplanung, Positionierung, Online Marketing, Klassische Mediaplanung, and 17 others.

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  Friedrich-Alexander-Universität Erlangen-Nürnberg

  Economics