Spearheaded a comprehensive and differentiated global brand marketing strategy aligned with vision statement, brand positioning, and core values. Championed these principles to provide leadership and guidance to the marketing department, resulting in increased brand visibility and consumer engagement through full-funnel marketing strategies in a digital first approach.​​Optimized marketing department's financial discipline and resources, strategically prioritizing spending to achieve… Show more Spearheaded a comprehensive and differentiated global brand marketing strategy aligned with vision statement, brand positioning, and core values. Championed these principles to provide leadership and guidance to the marketing department, resulting in increased brand visibility and consumer engagement through full-funnel marketing strategies in a digital first approach.​​Optimized marketing department's financial discipline and resources, strategically prioritizing spending to achieve greater ROI. Managed budgets on target, allowing for adjustments based on market conditions, leading to cost-effective campaigns and improved departmental performance.​​Engineered and directed Black Diamond's athlete, event, content, and social strategy, aligning with an optimized D2C first go-to-market approach and product and sales objectives. This contributed to strengthened brand positioning, enhanced the company's connection with target consumers and reinforced its reputation as a leader in the outdoor industry. Show less

Leading a team of 75 across Sports, Athletes, Events, Advertising, Brand, Retail Marketing, Culture, Music, Artists, Consumer Collecting, Collegiate, Digital Marketing, Activation & Communications. Producing and distributing content for Red Bull Media House.

Creator of Red Bull's Global Culture Marketing Strategy

German Champion HalfpipeTop 10 athlete in ISF World Ranking List