- Working closely with content creators to advise on content & growth strategies, negotiate & secure brand deals, and develop new revenue streams- UGC + influencer marketing strategy, talent sourcing & campaign management - Cultivated a talent network of 2,500+ creators - Partner with brand marketing leads to launch & execute TikTok/IG campaigns- Develop relationships between brands and creators in their industry - Advising brands on influencer pricing, projected ROI, campaign ideation, content & growth strategy

- Developed social media strategy to optimize the growth and brand development of Kung Fu Tea across Instagram, TikTok, and Facebook - Created and curated content which lead to a 3,000% increase in engagement on Instagram and viral content on TikTok- Worked directly with influencers to develop content and host giveaways which produced a 1,500% increase in followers on Instagram within three years - Started Kung Fu Tea's TikTok account and grew it from 0 to 150k followers in under a year- Daily community management across all social channels- Coordinated paid marketing campaigns across multiple platforms including Pandora, Facebook, Instagram, TikTok, and Snapchat- Tracked social media insights, analyzed data and provided management with monthly reports- Used Adobe Suite to create, design, and edit online ads, in-store marketing collateral, and merchandise- Coordinated and attended promotional events including brand ambassador meetups and product tastings

- Created and grew Evergroove's Instagram account to 10k+ followers- Responsible for all curation and copywriting of posts on a daily basis- Worked with influencers to increase followers and drive sales- Created content to promote a new line of clothing- Implemented paid marketing through Facebook & Instagram - Analyzed Facebook, Bitly and Instagram Insights to evolve marketing strategies - Used Later to coordinate Instagram and Facebook posts ahead of time- Designed graphics using Adobe Illustrator