Organised and coordinated 6 store openings including the companies first flagship store.Set up and execution of 5 product preview shows. Project managed 4 national design competitions.Contributed to the re engineering and restructuring of the companies PR department creating a more focused and commercially driven organisation.Developed strategic ad campaigns to promote the companies distinctive brand identity.Managed and styled seasonal advertising and catalogue photo shoots.Demonstrated ability to quickly earn client trust by building rapport, exhibiting strong product and industry knowledge, and creating value added solutions.Successfully organised two celebrity brand led promotional parties.Drove new product ranges by successfully securing exclusive media placements.Organised and coordinated monthly in-house press publications.Plastic Fantastic Records

An accomplished PR & Marketing Executive with a proven track record in (over) achieving goals by increasing profitability of existing accounts and creating new business opportunities. Successfully grew the PR coverage of the dwell brand as well as securing a number of exclusive ventures. Has vast experience in event & project management.

Successfully won the 2001 award for best UK independent record store.Managed the buying and sale of music to UK and international clients.Drove sales results through the identification of new business opportunities in untapped markets.Contributed to the set up and maintenance of a mail order service.Developed a track record of successfully salvaging previously dissatisfied customer accounts by rebuilding client confidence. Supported in-house record label set up.Account management to customers and label artists.Managed in store events including (Sasha's widely acclaimed Evolver album launch)Label and artist tour management.Drove new product development by successfully translating client needs and collaborating with a design team to create custom client solutions.Supported the success of global franchise partners in Budapest and Ibiza by managing the client experience, advising on industry best practices and instilling the pride of the Plastic Fantastic brand.