Oliver Mackereth Email & Phone Number

London, Gb

High Digital is a team of product people, designers, and engineers with years of experience working together to bring digital products to life.We work across platforms, disciplines and industries, our approach is open, iterative, agile, and collaborativehttp://www.highdigital.co.ukLondon / DelhiSpecialties:Product Development, Software Development, Analytics and Data Management, Digital Design, UI/UX, Digital Strategy, CRM, Content Management, and Hosting and SupportAs Managing Director of High Digital Ltd I worked on:• Technology roadmap• Business processes• Lead sales pipeline /BD & marketing• Oversee product management• Oversee project management• Oversee account management• Develop propositions• Lead/mentor the team• Manage P&LWorking with a diverse group of clients including econometrics, e-commerce, asset management, marketing / marketing tech, comparison, and publishing. Key projects delivered for: • Trade Data SAAS with data modelling• B2B marketing platform / SAAS with AI and Power BI• B2C apprenticeship recruitment platform with MLKey projects in development for: • Data marketplace with machine learning• Location based events application

Lewes, England, Gb

Live data validation API

Im proud to be working on the next version of hanse.biz set for release in June 2021. We are aiming to provide SMEs with data analytics software for international trade to help navigate the post-brexit and post-covid era.

• New Call was a fast-growing, internet company in the UK and international markets. I played a key role in building the business to sale in August 2017.• I led all UK and international marketing activity including overall strategy, advertising (TV, press, radio, digital, social media), databases, brand management (development, positioning, launch & activation), consumer insight (feedback loops, consumer evangelist programs, customer relationship management), mobile (developing/launching mobile applications, mobile advertising), PR and external communications (defining brand voice, news jacking program and journalist outreach), emerging markets (assessment, evaluation & planning) and innovation (exploiting market trends, managing new development, future planning, initiating incubator program). • UK broadband: achieved 400% increase in customers (100% per year), Amazon’s only telco partner.• Oct 2014 brand launch: interest in Fuel Broadband increased by 194%, brand mentions increased by 154%. • Social Media: achieved 124% increase in Facebook, x 7 increase in Twitter, 95% of brand mentions were on our own channels.• Warner Bros Mad Max Campaign: achieved 300k unique visits, 25 million impressions, 5 million Facebook impressions, 1 million Twitter impressions• Achieved industry-leading social engagement of 12% on Facebook and 2.72% on Twitter.• Nimbuzz India: achieved 2.1 million subscribers, 2 million Twitter followers and 1.2 million Facebook likes.• Ozone India (India’s largest public wifi provider): achieved monthly footfall of 55 million and 2.1 million monthly sessions.

• Led UK marketing and the International Call Services Team. • Project-managed new web builds and greatly improved customer journey. • Used web analytics to improve digital marketing initiatives including overall customer experience. • Delivered customer acquisition targets via SEO/SEM. • Developed and managed agent and affiliate programs. • Led mobile marketing planning and strategy.

• Senior Marketing Consultant for this start-up electronic cigarette company in the UK. Led brand build and launch; achieved over 500 retail partnerships and a customer base of over 7,000. • Handled market research, segmentation, consumer insight, product development, brand development, brand positioning, brand launch, FMCG channel development, POS design & production, marketing strategy & roll out and customer engagement program.

Toronto, Ontario, Ca

• Led the delivery of new services and enhancements in the UK. Also acted as Head of Marketing for residential services in the USA. • Built £15 million net annual revenue product line in the UK. • Introduced a premium SMS solution in the UK worth £2 million net per annum. • Managed multi-channel marketing campaigns from development to delivery and reporting. • Led service enhancements including the development of iPhone apps and online management portals. • Analysed complex data in order to inform new strategic approaches for future campaigns. • Worked closely with creative/tech teams and outsourced partners worldwide. • Managed budgets across various projects. • Successfully launched and controlled various online affiliate programs.

Bachelor’S Degree, Psychology And Management

Education record