- Lead all marketing and partnership activity for the Singapore business- Build brand value through effective marketing strategy, relevant partnerships and results-focused campaigns- Develop new partnerships and optimise existing relationships - Manage digital marketing strategy and operations- Create and optimise media plans - Own all performance targets and budgets across marketing objectives- Responsible for sales & marketing KPIs across both online and offline channels including e-commerce website, partnerships and social platforms- Manage performance of all agency (creative, media, digital and PR) and vendor relationships actively- Lead a team of marketing/digital/partnership managers to develop integrated marketing plans and implement marketing deliverables- Guardian of the brand

- Lead all marketing activity for the Singapore business- Build brand value through effective marketing strategy and results-focused campaigns- Manage digital marketing strategy and operations- Create and optimise media plans - Own all performance targets and budgets across marketing objectives- Responsible for sales & marketing KPIs across both online and offline channels including e-commerce website and social platforms- Manage performance of all agency (creative, media, digital and PR) and vendor relationships actively- Lead a team of marketing/digital managers to develop integrated marketing plans and implement marketing deliverables- Guardian of the brand

- Ownership of the commercial performance of the website, email, SMS and Whatsapp- Through analysis and research to constantly identify issues in all digital experiences and devise brand-centric and commercially beneficial solutions- Devise, implement and own the conversion rate optimisation strategy across all digital acquisition - Managed the change process for the website and Quote & Buy portal ensuring that the appropriate consultation and sign off is achieved with the wider business (underwriting, pricing, contact centre, finance, legal etc.)- Work with Contact Centre to ensure any customer transition from Digital to the phone is optimised for sales- Report weekly on the progress of conversion rates and other performance targets.- Management of the conversion and insight tools on the website

Responsible for UX and conversion rate optimsation across Hiscox UKDevelop and manage the strategy for online optimisation with wide ranging goals including lead generation, sales, channel optimisation and serviceConstantly optimising the current web journeys through A/B testing via my internal team and outside agenciesDirectly responsible for a series of metrics including session to start quote and quote to saleProject lead for a program which has revolutionised our small business online quote and buy journey - Moved online purchase journey to Drupal thanks to APIs - 6 week IT managed change process reduced to business owned change accomplished in hours - Business managed personalised journeys based on a variety of internal and external variables - Delivered on time and on budget in Q1 2020 - Agile project brought together internal teams and external agencies including build, SEO, design and email partnersProject lead or key stakeholder in a variety of agile projects including:- Complete redesign of Hiscox.co.uk including moving to a new CMS (Drupal 8) and hosting infrastructure - Retained SEO ranking post launch and improved onsite conversion- Redevelopment of both the Business and Home insurance purchase journeys - Shortened the user journey, increased conversion and developed post-quote email strategy- 3-Month secondment at our Bangkok office to define the digital strategy - Increased leads by over 70%, developed an email follow-up strategy, created an A/B testing road-mapLead a team which through the years has included UX, SEO, and Digital content managers as well as a variety of contractors for specific projectsDevelop strong relationships with a variety of digital agencies to deliver on time and on budget - They’ve become part of my team and not just 3rd party suppliersWorking with teams in Thailand, Netherlands, USA, Germany, France and Singapore to provide optimisation expertise

- Optimisation and redevelopment the Lloyds International Private Banking website- Increasing the adoption rate and usage of online banking platform - Manage the conception, development and implementation of a Wealth Management/Investments website

Manage the design and development of the web experience, creating a best in class journey, which drives customer satisfaction, visit frequency and durationPlayed a crucial project management role in the conception, design and delivery of two new websites crucial to the long term direction of HSBCDevelopment and/or redevelopment of several online tools within HSBC.co.uk with the ultimate goal of an optimised user journey leading to smoother progress through the sales funnelConstantly increasing the percentage of leads turned into desirable action though the use of analytics, industry benchmarks and external resourcesOptimised external agency relationships to generate the best possible outcomes in the shortest time while keeping costs within budget.

Responsible for the project to develop an ongoing online marketing strategy that included Pay-Per-Click, Search Engine Optimization, email marketing, website usability, social marketing, and controlled web communitiesDesigned, tested, implemented, and managed a 7 nation multilingual Google AdWords campaignSet up, managed, and presented Google Analytics tracking software for all grapevinejobs.com entitiesPerformed and/or managed a complete SEO analysis and revamp of all 7 grapvinejobs websitesPrepared and presented e-marketing project management documents for the ongoing strategyTrained 5 individuals for ongoing management of certain online marketing projectsResearched, recommended, and implemented a new email marketing software solution that provided the brand protection, multiple users, and tracking required

Responsible for the content, updates, increased usability, SEO and evolution of company websiteAccountable for all online marketing including Search Engine Optimization, Pay-Per-Click, traffic/goal analytics and email campaignsManaged a website transition and redevelopment project involving over 200 web pages with the ultimate goal being to ensure all user experience was on par or above previous experienceManaged a web project requiring input from sales, IT, and outside designers dedicated to making the online search for Continuing Education easier for the userLed the marketing side of a shopping cart redevelopment project with a focus on improving the customer experience at every step of the processConceived, developed, implemented and maintained industry specific career hunting websiteMaintained several communication channels with a variety of organizational entities to maximise the effectiveness and position of the Marketing department Recognized for exceptional work with a project based bonus over and above traditional yearly bonusDeveloped contests to push sales and/or desired client actionsConceived, assembled, managed and analyzed specific and ongoing online surveysHandled the selection and creation of promotional material for entire organizationAssisted in the conception, creation and implementation of promotional events

Managed SEO and PPC for all product pages on 3 websites ensuring protection and growth of rankingResponsible for the optimization of the user experience through improved search function, easier to use product pages, and clearer check-out processImplemented and maintained an online and traditional affiliate program incorporating individuals and organizationsManaged collection and dissemination of competitive intelligence and lead generation information with a constant eye on business developmentResponsible for the conception, development, design and implementation of numerous online projects involving US municipalities, companies and non-profit organizationsIn charge of offline marketing planning throughout the United States including, but not limited to, newspaper, magazine, television, direct mail, telemarketing and radio advertising

Conceive, present (with full business plan), design and implement various revenue generating projects including books, lectures, newsletters and weekend getaways bringing readers and writers togetherCollection and dissemination of industry news and competitive intelligence throughout the organizationAssessed and provided recommendations for new business ideas brought to the company

Coordinate the design and production of POP materialStreamlined distribution services