Ecotricity is a pioneering, deep green energy company, using customers' bills to build new sources of green energy. The role entailed leading the group's digital presence to increase brand awareness, conversions and leads, whilst also focusing on customer retention.• Managing a team responsible for all online channels, including CRM, PPC, SEO and UX• Developing and implementing new digital strategies to hit the company's targets• Improving KPIs through new processes, platforms and internal structures• Using data to drive decisions on how to improve performance• Managing budgets to unlock further potential whilst spending less

Managing the European digital profile for a global industry leading company. Equal focus on developing new and improving existing strategies (ecommerce and lead generation) for a range of some of the UK's largest household brand names the company works with, such as John Lewis, RAC, Very, Littlewoods, and some D2C models.• Taking sole ownership of the complete European digital presence to increase brand awareness, generate new B2B leads and further improve the brand's reputation through end-consumer nurturing;• Working directly with the variety of brands to consult and recommend strategic and visual improvements to their full digital presence;• Implementation of new platforms to offer advanced communications and consumer journeys, creating an omni-channel experience.

Providing a complete digital marketing consultancy service to a wide range of B2B, B2C and D2C brands. Key channels were email, PPC, SEO and Social Media, specialising particularly on the email channel.• Managing the digital presence for 18 different companies at its peak, providing a full consultancy service to each;• Developing unique strategies for each company to suit their needs and their market;• Creating an omni-channel experience through digital campaigns that encourage cross-channel conversions;• Specialising in email through creating trigger, segmented and newsletter campaigns, including the design and code of advanced templates and highly innovative email strategies and calendars;• Deep analysis of each client's data from all channels, making recommendations, or implementing recommendations to increase conversion rates.✓ Winning of two awards for highly successful email strategies✓ 608% increase in revenue within 12 months for a primary client

A fast paced role for a semi-traditional company (owned by HRH Prince of Wales) looking to digitalise their offering.• Management and optimisation of the company's three websites, including their primary e-commerce site;• Design, coding, content creation and launch of weekly email campaigns, as well as reporting andanalysis of the data, and creating strategies for future campaigns;• Implementing a unique online booking system for the sale of events both on the front-endand admin side of the website, with e-tickets and online management of bookings;• On-page SEO improvements to increase brand and product visibility;• Re-working the logistics processes to improve efficiency and cost effectiveness of shipping processes;• Responsible for the complete digital marketing strategy, specifically reactivating an inactive database and integrating innovative digital technology.✓ Sole responsibility of Highgrove's complete digital presence✓ Successful implementation of new digital technology for a long term strategy

Launching a new website and optimising post-launch, including devising complete digital strategies to modernise an industry leading company.• Managing the creation and launch of the new e-commerce website, to replace the previous static website;• Responsible for the entire look, feel and functionality, as well as managing the full build process;• Optimising the site's UI (whilst keeping development costs low), UX and on-page SEO;• Reporting and analysis of KPI's and Analytics, implementing improvements based on results;• Setup and management of PPC campaigns;• Re-working all digital channels (PPC, Email, Social Media and Affiliates), implementing full digital marketing plans and strategies to turn them into revenue generating streams;• Management of a team throughout the company.✓ Increased visitor traffic by 11x within 3 years✓ 21% increase in profitability within 3 years✓ E-tailer of the year finalist for 2 years in a row in Retail Jeweller's national awards, the most prestigious in the industry

July 2013 - October 2013Creating a new website for a start-up business to provide detailed information on the company’s services, whilst projecting a luxury look and feel. A particular focus on SEO and UX were key elements for the project, to ensure optimal growth with minimal long term expense.

October 2014 - January 2015Building a new design-focused website for a marketing agency, including setup, content creation and launch.

March 2014 - January 2015Improving an existing website to create new pages, improve designs and add new content to engage visitors at a higher rate than before. Work also included the design and coding an email template for the company’s on-going campaign distribution.

October 2015 - December 2015Developing the launch of a new company through creating a brand identity and mobile-optimised B2B lead generation website.

October 2015 - February 2016Owning the design, content and build of a website for a new company looking to generate leads through an online-only presence. Working to a sensible budget, the build had to incorporate strong SEO elements to compete as high in organic results as possible.

August 2015 - January 2016Launching a new brand with an online offering of a directory service dedicated to the jewellery industry. A heavy focus on UX and UI was required to set Jewel Chaser apart from other directory services, which are generally hard to navigate. The result is an advanced yet highly user friendly website, built on a very tight budget.