Live experiences connect with consumers like nothing else can. The Live Nation Media and Sponsorships team harnesses the power of live to help more than 1,000 brand partners solve their toughest business challenges. My main responsibility as the Venue Brand Manager in the Pacific Northwest was to manage all aspects sponsorship program fulfillment beginning at contract execution for all local and national brand partners at four concert venues in Washington and Oregon. I collaborated with brand leadership teams to strategically utilize venue, artist, and digital assets in order to engage with target audiences in meaningful ways. I was in charge of executing both digital and on-site elements including digital promotions, PR, marketing and social media campaigns, VIP events, venue signage, activations, third-party organization integrations, etc. Highlights:- Managed NIT changeover process for newly acquired venue in Live Nation's venue portfolio.- Organized and executed all aspects (ticketing, F&B, transportation, security, accommodations, budget, etc) of sponsor VIP event held during sold out show at Gorge Amphitheatre.- Administered comprehensive online promotion with marquee partner spanning three months, including coordinating the following: legal, financial, digital, creative, marketing, fulfillment, data management, analytics reporting, and recap reporting.- Collaborated with tour marketing team to enhance marquee partner's sponsorship program by creating approval infrastructure for touring artist involvement and IP rights.- Developed comprehensive digital and on-site activation plan with marquee partner for three-day festival.- Participated in re-branding of Live Nation's most famous venue, The Gorge Amphitheatre, by representing the sponsorship division during planning process.

Gravyty is an AI driven software solution aimed towards enhancing fundraising capabilities and efficiencies within nonprofit organizations. Gravyty provides fundraisers with data-driven actionable insights with expected outcomes, allowing fundraisers to communicate with the right donors, at the right times with the right messaging.My responsibility at Gravyty was to generate sales leads for account managers across several different nonprofit business verticals including: Colleges/Universities, Healthcare, K-12 Schools, Human & Social Services Organizations, Arts & Culture Organizations, Food Banks, Animal Welfare & Nature Organizations, etc. Highlights:- Developed and executed industry targeted outbound marketing strategies via email, telephone and LinkedIn.- Grew emerging client vertical by 300%, increasing new revenue by $750k in one quarter. - Consistently surpassed monthly quota, never falling short.- Led team of four business development representatives from varying backgrounds to ensure that all team quotas were regularly met.

The Babson College Management Consulting Field Experience (MCFE) is a semester-long program during which a team of undergraduates is led by an MBA (Project Manager) in working through a complex business project for an outside organization. I managed a wonderful team of five Babson College undergraduates who were tasked with completing a four-month consulting project for the Boston Red Sox. The project scope tasked the team with developing selection, implementation, design and usage plans for smart digital concessions menu boards at Fenway Park. We worked directly with senior members of the Boston Red Sox, Tampa Bay Lightning, Dunkin Brands and LA Dodgers in order to provide insightful recommendations and solutions to Red Sox leadership.As the project manager, I helped develop and guide the team and the project to ensure that milestones were met on-time. From the engagement contract to the final presentation - and many meetings in-between - I was responsible for balancing the moving parts associated with this complex project, and in the end, the team was told that their solutions produced the highest revenue generating upside that Red Sox leadership had seen since beginning their work with Babson back in the early 2000s.Highlights:- Performed competitive analysis between top four smart signage vendors in the marketplace culminating with a suggestion for which vendor the Red Sox should use.- Created and administered fan surveys to gather consumer insights based on how fans interact with menu board while walking the concurse.- Designed menu board templates based on fan survey data, while also ensuring that we preserved the historic aesthetic of Fenway Park.- Executed payback analysis for the initial investment and installation costs.- Oversaw and prepped team for final report to Boston Red Sox leadership.

As the Director of Financial Aid, I was responsible for managing all aspects of the financial aid process at Avon Old Farms School. With about 500 financial aid applicants each year, I ensured consistent and transparent communication, while keeping all personal information confidential. In 2018, I executed a predictive analysis based upon historical data to develop a new financial aid allocation strategy, which netted over 8 million dollars in additional net tuition revenue for 2019. At the same time, this raised the 'students on FA' percentage by 4 points.For each family, I reviewed each application, which consisted of prior 2-years of tax forms in addition to parent financial statements. As the chairperson on the financial aid committee, I was in charge of presenting each applicant.

As a member of the admissions team, I carried a portfolio of 110-120 prospective families annually. Most families registered for visits via inbound channels, but I frequently attended school fairs and school visits, both locally and domestically, in order to source prospective family visits. I was tasked with guiding each family through the 6-month application process including hosting the family for their school tour & interview, in addition to ensuring that each family receives significant personal, relationship-building cultivation throughout the process. I was responsible for an average of $1.2 million dollars in new tuition revenue annually, beating individual goals every year. I also enhanced our student population from Northern California by 300% in one year, which was a previously dormant territory for us. In addition to my role in admissions, I served as an advisor to 12 enrolled families, worked in the dormitory, coached two sports, advised student clubs, and worked on the weekend duty crew.

Served as the marketing liaison for the admissions office by collaborating with the communications team to develop and execute SEO/social ad campaigns. I also managed all physical admissions content production that we would hand out while traveling or after hosting prospective families. During my second year, I launched "The Boys' School Blog," which gained regional recognition for being one of the top private school blogs in New England. I managed the ongoing project from conception to roadmap to writing the initial posts.