• Driving sales growth and profitability by executing comprehensive go-to-market plans for key European retail partners, ensuring alignment with corporate objectives. • Overseeing and enhanceing the European HQ relationship with strategic partners, setting ambitious growth targets and establishing performance standards for local management. • Managing and mentoring a dynamic sales team, including key account managers and field account managers, through recruitment, performance management, and talent development. • Collaborating with cross-functional support teams such as Marketing, Supply Chain, Business Operations, and Finance to foster profitable growth and operational efficiencies. • Coordinating with strategic teams across EMEA/APAC to maintain consistency and support a transition by the reseller from a decentralized to a centralized organization. • Developing and implementing new product launch strategies in sync with other country plans, while also analyzing sales data to adapt strategic business development initiatives.• Achieved year-over-year sales and profit growth for the region through strategic joint business planning with key resellers.• Successfully managed a new go-to-market approach, claiming the No. 1 position in the soundbar market within three months and attaining a key reseller market share of over 38% in soundbars by value.• Delivered exceptional sales growth, 12% higher than avg. consumer electronics market growth.

• Chairing the representation of the DACH region at European leadership meetings to secure alignment of global and local strategies across all business areas. • Successful implementation of corporate policies in DACH-subsidiaries following legal and regulatory reviews. • Orchestrating DACH leadership and town hall meetings, fostering team cohesion and driving organizational objectives.

· Managed a robust sales team of up to 20 professionals, including key account managers and field representatives, ensuring effective recruitment, performance management, and talent development.· Directed strategic business planning and relationship-building with major resellers in the DACH region, facilitating joint business plans and quarterly business reviews. · Led key account management for top-tier clients, aligning cross-departmental processes for seamless execution. · Implemented a selective European sales structure compliant with regulatory standards. Spearheaded new business opportunities within the existing commercial framework, setting and achieving sales targets and gross margins at both regional and country levels. · Oversaw sales activities, optimizing key performance indicators for retail sell-through, and developed product launch strategies tailored to each country's market.· Delivered target growth and profit performance across a diverse set of resellers that included MediamarktSaturn and Buying Groups.· Pioneered change management initiatives, driving organizational goals and ensuring a smooth transition to new business models.

· Managed European reseller channels, ensuring alignment of sales targets, cost-to-serve metrics, and direct gross margins with overarching company objectives. · Developed comprehensive go-to-market strategies for key specialist resellers, integrating them with country-specific plans to bolster market presence. · Standardized best practices across the reseller network to maintain consistency and advised Business Unit Heads on necessary adjustments. · Oversaw investment strategies using the Business Development Fund, controlling allocations at the headquarters level. · Acted as the strategic voice for the company in key initiatives and managed the European HQ relationship with major resellers, setting performance benchmarks for local management teams.

· Planning and implementation of the annual budget (ABP)· Assuming full cost and budget responsibility· Key account management of the Media Saturn HQ´s as well as for the Buying-groups, EURONICS, EP:, Expert and Telering· Leading and coaching a sales team of promotors and territory sales managers· Identifying and approaching new business opportunities in the region · Planning, organizing and leading sales meetings