I've previously freelanced in social marketing, social brand strategy, copywriting, digital organizing, project management, and entertainment journalism.I worked at Netflix where I led editorial and brand social marketing strategy on the Editorial & Publishing team. I managed the @NetflixFilm (now rebranded on Twitter as @NetflixTudum) social brand accounts (IG, Twitter, YouTube), led audience development and community management strategy, led social marketing campaigns across multiple Netflix Original Films and evergreen brand initiatives, developed and produced editorial content including video formats with top talent, managed a team of freelance writers and creative agencies, oversaw content creation and editorial planning, helped build the social channel's brand identity, audience, voice, and editorial marketing strategy, and was instrumental in growing the @NetflixFilm accounts from 1 million followers to over 7 million followers in 2 years.Before Netflix I was in New York as a full-time film critic, film journalist, and culture writer. I was the Senior Editor at ScreenCrush.com, where I frequently reviewed new releases, wrote longform features, covered Sundance, TIFF, and NYFF, produced video series and podcasts, managed social accounts, and more. Before that I was an Entertainment Editor at HuffPost. I've also written reviews, features, interviews, and news briefs as a freelancer for The A.V. Club, The Hollywood Reporter, Vanity Fair, Vulture, GQ, TVGuide.com, INTO, them, Variety, and Indiewire. When I was a full-time journalist and critic I was a Rotten Tomatoes-approved critic and voting member of critic groups the BFCA and GALECA.