Co-Founder, Vice President Of Business Development
Boulder, Colorado
• Build goals, strategy, and vision for International Marketing, Product Development & Research, Social Media, Customer Correspondence, Event Management and Community Outreach• Develop and grow partnerships and collaborations with NFL, MLB, and various sports leagues and organizations, agencies, and athletes• Formed European Distribution Operations into 24 countries• Oversee all aspects of an in-house, full service Marketing team• Develop, direct and implement strategic marketing solutions that drive measurable results through advertising, digital & social media, mobile, and employee communication• Develop communication strategies and execution for members and prospects at targeted touch points, including retail branch merchandising• Effectively work hand-in-hand with executive team and leadership to support strategic goals to acquire new customers, and deepen engagement of existing customers to increase profitability• Identified growth and engagement segments; developed integrated strategies to meet goals• Developed marketing strategies to launch products• Maintain the overall integrity of the brand image across multiple channels• Develop, coach and inspire a team to become strategic, innovative thinkers