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An intentionally cultivated community of social, business and creative leaders dedicated to living a more meaningful and impactful life.

Vestaboard is a wonderfully mechanical display that re-imagines the design of a split-flap display you might see at a train station in Europe. We seek to inspire and connect Vestaboard owners to their loved ones, friends, co-workers and customers. Please let me know if I can help you add this charming piece of tech-art to your home or office!

I am responsible for the development and execution of the international brand expansion strategy, active management of key international distributor and customer relationships, creation of new market opportunities, and the coordination and communication of all activities required to realize stated international goals and objectives. I would love to work together - Please let me know how I can help you!

• Build goals, strategy, and vision for International Marketing, Product Development & Research, Social Media, Customer Correspondence, Event Management and Community Outreach• Develop and grow partnerships and collaborations with NFL, MLB, and various sports leagues and organizations, agencies, and athletes• Formed European Distribution Operations into 24 countries• Oversee all aspects of an in-house, full service Marketing team• Develop, direct and implement strategic marketing solutions that drive measurable results through advertising, digital & social media, mobile, and employee communication• Develop communication strategies and execution for members and prospects at targeted touch points, including retail branch merchandising• Effectively work hand-in-hand with executive team and leadership to support strategic goals to acquire new customers, and deepen engagement of existing customers to increase profitability• Identified growth and engagement segments; developed integrated strategies to meet goals• Developed marketing strategies to launch products• Maintain the overall integrity of the brand image across multiple channels• Develop, coach and inspire a team to become strategic, innovative thinkers

• Managed annual budget of $5M to support all Business Operations and Marketing functions • Worked directly with Founder & President to build Operations and Marketing strategy to develop a go-to-market model and plan• Created dozens of new partnerships with external vendors that increased sales and market share• Hired and on-boarded 50+ new team members nationwide and across all departments

• Managed CAC's overall operation including profit and loss financials, logistics, and human resources. • Directly managed 5-17 employees, FTE 74.• Drove sales efforts to increase membership base by 16.6% monthly (60 new members to 75 new members per month → a total of $1,845/month in new revenue) as well as manage current membership base to increase retention and keep revenue steady. • Developed strategic marketing and sales plans for my club including internal and specialevent promotions, community events and corporate outreach. This led to increased lead generation by over 40% per month. From 120/month leads to 168/month, which had a direct impact on sales (as seen above) that also let us sell more in-club products (such as Personal Training packages) to increase overall revenue. EBITA variance grew from 35K+ to 55K+ in my first year, and from $55K to 65K in my second year. • Researched and analyzed success of marketing and sales plans. Establish and maintain great working relationships with media outlets, community organizations, and retail businesses. This led to increased leads, with more sales, and helped grow revenue and EBITA.• Provided helpful leadership, guidance and supervision to all the departments within the health club by continuous training and development. Training included leadership book studies, daily role-plays, sales videos and one-on-one as well as group meetings.• Number 1 Club out of 17 for 360 Member Feedback (Customer Service) – our members and guests were always satisfied.

• Managed the health club's overall operation and performance through maintaining established cost and quality standards, maximizing profits (by selling more memberships and in-club services), developing and retaining employees and exceeding member and guest expectations. • Directly managed 12 employees.• Drove the sales efforts to recruit new members and create a positive culture in the health club to retain members. The monthly memberships increased from 20 new members/month in May, 2011 to 32 new members/month by the end of December, 2011. In December, 2011, I was the #1 seller in the company with beating my goal by 130%.• Provided leadership, guidance and supervision to all the departments within the health club. Created new and innovative ways to generate revenue sources and proactively control expenses. For example, developed an eating plan to go along with the personal training packages being sold. We cut back on expenses by creating partnerships with communities and had them sponsor events instead of us having to pay for them. This was a win-win for everybody and it created a strong neighborhood community. • Effectively promoted and upsold company products to achieve results (such as Personal Training, Diet to Go Nutrition). • Maintained an online advertising landscape in our market by being accessible to our community via Facebook, Twitter, etc and analyzing the success of these marketing outlets with detailed research.