Experienced Product Marketing leader with a proven track record of building high performing teams, driving successful product launches, and developing marketing strategies that resonate with end users. As a strategic thinker with a deep understanding of market dynamics and customer needs, I excel in developing and executing comprehensive go-to-market plans aligned to company goals.Throughout my career, I have demonstrated leadership in cross-functional collaboration, working closely with executives, product management, sales, customer success, and other teams to ensure seamless integration of marketing initiatives. My superpower lies in effective storytelling by crafting compelling messaging and positioning that resonates with target audiences, ultimately driving product adoption and revenue growth.I bring a wealth of experience in market research, competitive analysis, and customer insights, allowing me to make data-driven decisions that optimize audience approach, offer and price, product positioning, and market penetration. My strong communication skills enable me to effectively convey complex concepts in an effective manner to both internal and external stakeholders.I am passionate about fostering innovation and identifying new opportunities for product differentiation. By staying abreast of industry trends and leveraging my strategic mindset, I have successfully contributed to the development and launch of innovative products that meet and exceed customer expectations.I thrive in dynamic environments and am adept at navigating complex challenges to achieve business objectives.Areas of expertise:-Team leadership-Product Marketing -Go-To-Market Strategy-Strategic Planning -SaaS Marketing in B2B/D2C -Marketing Strategy-Digital Marketing -Customer Acquisition & Retention-Media Strategy-ROI & KPI Reporting-Global Marketing -Analytics & Research
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Senior Director Product MarketingSimplepractice Apr 2022 - PresentSanta Monica, California, UsAs the Senior Director of Product Marketing at SimplePractice, I lead a team of nine product marketers who are responsible for strategic growth efforts across multiple segments and offerings. Core projects include definition of plans and pricing, revenue cycle management, enterprise growth, and core platform growth. From concept, audience definition, market sizing, and offer definition all the way through GTM execution, we are focused on delivering better access to mental health care for all. -
Head Of Product MarketingMosaic.Tech Jan 2021 - Apr 2022San Diego, California, Us -
Senior Product Marketing & Innovation ManagerIntuit Dec 2018 - Feb 2021Mountain View, California, UsProduct Marketing Strategy - Set objectives, define target audience, create messaging and refine product offer by running qual/quant research intended to deliver benefit driven solutions to market. Craft positioning and build go-to-market plans as new products and services enter the market. GTM Strategy - build integrated marketing campaigns to deliver a new product line to market partnering with the larger QuickBooks ecosystem to amplify key efforts. Cross team lead helping to connect over 15 teams involved in GTM efforts.Business Growth - hyper focus on key revenue drivers prioritizing the most effective levers and channels to enable projected double digit growth. Drive awareness of the end results by building reporting structures and defining KPI's for major features and/or products. -
Senior Product Marketing ManagerElectronic Arts (Ea) Apr 2015 - Dec 2018Redwood City, Ca, UsBrand ManagementProvide strategic leadership to cross functional teams by helping to define mission, vision, goals and strategies of Origin, EA's PC division.Drive product road-map prioritization across two business models (subscription/single purchase) to continuously deliver the best value & most relevant life-cycle experience to users on the Origin platform.Analyze and identify new business opportunities, services and/or features based on customer feedback & brand research.Digital Marketing Craft positioning and build go-to-market plans as new products and services enter the market. Set objectives, target audience, positioning & marketing strategies delivering a clear value proposition message.Drive awareness of the end results by building sound marketing frameworks & reporting structure for major features and/or product. Insights & Analysis Build cohorts, behavior profiles & persona dashboards in order to educate cross functional teams on consumer needs that drive feature development.Establish a structure to test features as they are built and to review leanings after they ship.Partner closely with consumer insights, testing experts & data science team to feed results back into feature planning/agile development. -
Global Marketing Campaign ManagerElectronic Arts (Ea) Aug 2013 - Apr 2015Redwood City, Ca, Us• Product life-cycle management for diverse portfolio of high profile video games including Star Wars Battlefront, The Sims, & SimCity.• End-to-end campaign strategy including audience segmentation, price, message & channel creative for Display, SEO, SEM, Email & Social.• Ongoing optimization via A/B testing, landing page development and UX audits for digital marketing campaigns.• Responsible for forecasting and delivering ongoing ROI reporting focusing on KPI’s to drive strategic business decisions. • Generated $4.7 million incremental revenue via site optimization, pricing strategy, SEM & end to end consumer experience.• Delivered $13 million incremental from sales events over FY14 plan.
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Global Marketing AssociateElectronic Arts (Ea) Aug 2012 - Aug 2013Redwood City, Ca, UsLead MAXIS label (The Sims & SimCity) online store and product strategy to drive aggressive quarterly goals. Manage digital product life cycle by driving merchandising and marketing message in close communication with retail channels.• Manage reporting on product sales via Microstrategy and Omniture• Execute online marketing/merchandising sales in close communication with label and internal/external channels to drive consumer awareness & revenue• Project Manager for site-wide sales driving strategy across web development and product life cycle• Development of ecommerce plans to improve site conversions and user-experience while increasing sales.
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Online Marketing SpecialistElectronic Arts (Ea) Nov 2011 - Oct 2012Redwood City, Ca, Us• Manage Email, PPC & Display Advertising campaigns in alignment with product strategy and sales goals. • Execute online marketing programs for the direct-to-consumer channel in alignment with Site Management, Operations and Store Merchandizers• Project Manger for site-wide sales driving strategy across web development and product life cycle• Development of ecommerce plans to improve site conversions and user-experience while increasing sales. • End to end campaign management including creative/message and product rotation• Main liaison for Social Media and Product Marketing initiatives.
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Account Manager/E-StrategistMilestone Internet Marketing Nov 2010 - Dec 2011San Jose, Ca, Us• Manage multiple clients (40+) website/PPC campaigns, Organic SERP placement and Direct Marketing Campaigns.• Implement search engine optimization (SEO) strategies to increase website performance (local, mobile, web). • Monitor campaigns with A/B testing to provide strategic direction in a cross-functional team environment.• Specialized in Project Management, Paid Search Campaigns, Social media, Display Advertising, Web analytics & Ecommerce.• Quarterly custom reporting for all clients with an emphasis on web channel saturation.• Created company ROI format being used for client quarterly analysis and projections.• Managed a total of $1,430,000 in advertising funds for 20 clients in the luxury resort market (web, mobile, display).• Achieved a 6 to 1 ROI with 3.3% CTR with non-branded traffic for Wyndham Hotel Group Mexico ($250,000 campaign). -
Business ManagerWorld Cup Soccer Camps Jul 2006 - Oct 2010• Marketing campaigns, logistics & public relations in close collaboration with some of the largest health clubs in the San Francisco bay area. PJCC, ClubSport Fremont, PAC and Decathlon Club.• Project manager for family database creation and targeted email campaigns• Created internal database and developed email campaign communication strategy• Increased traffic to website by 279% through organic campaigns and Google AdWords targeted regional campaigns. • Increased company net income by over 15% in both 2007 & 2008.• Increased total customer base from 1,740 families to 2,134 from 2008 to 2009.
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Online Chair For San Carlos/BelmontAmerican Cancer Society Jan 2009 - Apr 2009Atlanta, Ga, Us• Website management/updates/events • E-mail campaigns exection• Online Customer Service• Event Marketing
Oliver Alan Roth Education Details
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University Of California, Santa CruzBusiness Management/ Economics -
Notre Dame De Namur UniversityGeneral
Frequently Asked Questions about Oliver Alan Roth
What company does Oliver Alan Roth work for?
Oliver Alan Roth works for Simplepractice
What is Oliver Alan Roth's role at the current company?
Oliver Alan Roth's current role is Senior Director Product Marketing.
What schools did Oliver Alan Roth attend?
Oliver Alan Roth attended University Of California, Santa Cruz, Notre Dame De Namur University.
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