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Experienced Sales leader with a proven track record in driving high growth across diverse revenue operations within the advertising, media, and emerging tech sectors. I bring a wealth of experience from both pioneering adtech startups and established public companies, contributing to their success in the USA and EMEA.Key executive positions:- Unruly: start-up to a $180MM exit to NewsCorp - Perform Group: start-up to $1B IPONotable Achievements:Grew Unruly's US revenues by 30% YoY, expanding market development for video, CTV, and cross-platform creative solutions.Drove YouTube and CTV growth for Pixability in the West region, securing media investments from brands and agencies from $0 to $XX MM in 2 years.Secured strategic partnerships with HoldCos, Mid-Market, and SMB agencies, fostering collaborative relationships leading to award-winning work.My Expertise:Combines 15+ years in digital advertising with a focus on video advertising, AI-based creative and media tools, programmatic trading, and AR formats.Passionate about accelerating growth by bridging the gap between data science and creative storytelling.Leadership Style:Proven history of building inclusive culture-led organizations anchored by transparency, data, and shared success.Low ego/high EQ executive style, adept at removing operational friction and attracting & retaining top talent.I am dedicated to bringing my unique blend of experience and expertise to drive success for forward-thinking organizations in advertising, media, and emerging technologies.
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Vp, CommercialMajor League CricketSanta Monica, Ca, Us -
Head Of Sales - NaShopline Us Aug 2024 - PresentNew York , Us -
Strategic AdvisorGrowthsmith Advisors Sep 2020 - PresentLeveraging deep industry expertise to drive growth for early-stage companies in US advertising, publishing, and tech. Proven track record in developing and executing sales and business development strategies.Key Appointments:- Iconic Hearts (2020): Provided strategic guidance on AR ad product development, pricing, and creator partnerships, resulting in successful Snapchat collaborations.- Klever Programmatic (2024): Led the go-to-market strategy for enterprise sales, focused on the integration of the company's cutting-edge sustainability tech for optimal campaign outcomes.- Fenestra (2024): Developed strategic partnerships to accelerate the adoption of the company's leading automated analytics and optimization technology among programmatic buyers.
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Svp Sales - WestPixability May 2021 - Dec 2023Boston, Massachusetts, UsBuilt partnerships with clients, studios, and their agencies that ensure brand suitability and maximum performance from YouTube and CTV -
Evp Sales, AmericasUnruly Nov 2019 - Jun 2020London, GbLed national sales & cross-functional US executive team (Sales, Marketing, People, Programmatic, Supply, Ops, Data solutions) through to company acquisition by Tremor International. -
Executive Vice President, Los AngelesUnruly Apr 2017 - Oct 2019London, GbHired and built team to successfully establish partnerships with studios, agencies and clients on West Coast -
Managing Director, EmeaUnruly Apr 2014 - Apr 2017London, GbLed Unruly in the EMEA region (Series A -> NewsCorp acquisition) - drove revenue growth, hired and managed teams, built partnerships with clients and agencies. -
Commercial Director, EmeaUnruly Aug 2012 - Apr 2014London, GbDeveloped brand, agency and media partnerships across EMEA -
Commercial Director, UkUnruly May 2011 - Aug 2012London, GbManaged the UK revenue footprint and the strategic commercial relationships -
Commercial DirectorKyte Jun 2010 - May 2011San Francisco, Ca, UsDeveloped the UK commercial business in the run up to the company's acquisition by KIT Digital in February 2011. -
Commercial Director, SalesPerform Group 2007 - Apr 2010Responsible for integrating brands with Perform's digital sports media products
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Head Of Advertising And SponsorshipPerform Group 2005 - 2007Premium TV - forerunner to Perform Group. Built Premium TV's online ad sales business (Syndicate Media) and led it through to Premium TV's acquisition by Access Industries and subsequent merger with Inform
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Sales ExecutivePerform Group 2003 - 2005Sales Executive creating and selling digital solutions into both clients and agencies
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GraduateLowe And Partners Worldwide 2003 - 2003London, GbWorked on Unilever - Domestos and Surf accounts -
Website Editor / GraduateImg 2003 - 2003London, GbGolf Division -
Broker AssistantLink Asset & Securities Ltd 1999 - 2003Job throughout university vacations
Oliver Smith Skills
Oliver Smith Education Details
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University Of ExeterAncient History
Frequently Asked Questions about Oliver Smith
What company does Oliver Smith work for?
Oliver Smith works for Major League Cricket
What is Oliver Smith's role at the current company?
Oliver Smith's current role is VP, Commercial.
What is Oliver Smith's email address?
Oliver Smith's email address is ol****@****dia.com
What schools did Oliver Smith attend?
Oliver Smith attended University Of Exeter.
What skills is Oliver Smith known for?
Oliver Smith has skills like Digital Media, Digital Strategy, Online Advertising, Digital Marketing, Advertising, Video, Strategy, Social Media, New Media, Social Media Marketing, Video Advertising, Online Marketing.
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