As part of the Commercial Strategy & Data Transformation Unit I work actively to empower leading brands by deep-rooting data-driven commercial strategies that echo their brand ethos. My primary focus is transforming customer data into commercial assets and scaling business.Digital POC strategy, digital brand experience design, digital customer journey mapping & personalisation strategy, data driven brand strategy.

Strategising the value proposition of E-commerce. Procurement, piloting, implementation, and assessment of new digital technologies and platforms to the digital flagship store (bang-olufsen.com) focused on digital customer experience. Research responsibilities in areas such as luxury consumer trends, Omnichannel strategy, E-commerce strategy and the future of retail.

I have completed an extended internship at Novo Nordisk a pharmaceutical company, the worlds largest producer of insulin. Specifically, employed in the Diabetes Finished Product (DFP), Business Support Digital Transformation team.As a small team I have been engaged in digitalizing processes at our 7 sites spread across 4 continents. Furthermore, to investigate and accelerate radical innovation with a long term future outlook. During my 12 months I have been involved with the following.- Facilitation and content creating of a 3 day innovation workshop and hackathon for the management of Novo Nordisk Site in Tianjin, China.- Creation of an innovation acceleration framework and publishing as a usable tool across the DFP sites.- Creation of a digital showroom in the headquarters with the aim of showcasing our technology prototypes.- Piloting of idea campaigns to capture innovative ideas.- Prototyping of various technologies such as VR, AR & Chatbots.- Assisting team members on various projects involving PRA & BPM technology.- Education and use of Lean, Scrum, Design Thinking methodologies.

The thesis proposed a framework to assess a SMMCs information management strategy using Valcon as a case example and received grade 12/12.Small to medium sized management consultancies (SMMC) are reliant on their consultant’s knowledge to meet and exceed client expectations in delivering solutions. The approach and considerations a SMMC takes to achieve a strategy which leverages their knowledge while accommodating their characteristics are key. However, the role of Information Systems (IS) in the age of digitalization is also to be considered. Therefore, understanding the implications of strategically balancing the management of information between technology and people were at the center of this thesis.

Student Assistant at Maersk Sustainability, Resaerch & Governance. Supporting the team with the overall sustainability strategy and providing quality Co2 emissions data & reports for customers. Support Customer Engagement and partnership development including Customer Co2 reports & presentations. Customer interaction tracking and summary for Maersk Line and for Damco. Support with periodical submissions to sustainability platforms & mulit-stakehodler initiatives (Ecovadis, CCWG, CDP, BICEPS, ect.)

Steering Committee Member -Students@Maersk, Maersk's Student Network.Involved in event coordination, specifically involved in social media

My roles included working directly with the sales team and included: Segmentation of existing customers/users, identifying new market segments and creating a high-impact approach and messaging for each segment, identifying potential distributors within each segment, planning and execution of sales & marketing campaigns. In addition, attending the worlds largest marine trade show, METS 2015, held in Amsterdam as well as ISPO Munich.I was responsible for social media marketing in particular. Testing, running and analysing data from Facebook advertising campaigns. Coordinating email campaigns as well as crowdsourcing. I was responsible for managing, maintaining & growing Vaavuds social media accounts which include Facebook, Instagram, Twitter, LinkedIn & Google Plus.In addition to this, I sourced ambassadors to represent Vaavud as well as collaborating with other brands and social media accounts. Furthermore, managing Vaavuds support email.Key Responsibilities :- Managing, maintaining & growing Vaavuds social media accounts- Planning and execution of sales & marketing campaigns- Analysing data gathered from sales & marketing campaigns- Segmentation of existing customers/users- Identifying new market segments- SEO optimisation- Keyword research- Internal press kit creation- Email marketing- Crowdsourcing and customer feedback- App testing- Identifying potential distributors- Representing Vaavud at International trade fairs- Managing support email

Working as a sales associate for Bang & Olufsen Play was a very interesting and dynamic experience.Biggest achievement:- Top seller during first month of employment.Responsibilities:- Selling products.- Social media marketing. - Facebook marketing. - Creating a pleasant customer experience.- Language skills.- Proof reading english on the stores website.- Engaging and communicating with customers of various cultural backgrounds.

Rank: Lance Corporal