Entrepreneurial hands on digital leader with a commercial mindset and drive with +10 years in the fashion industry with experience across Retail, E-commerce & Franchise. The past 6 years have been spent working in E-commerce, specialising in merchandising, controlling, customer insights, and digital leadership.I am currently Digital Director at STUTTERHEIM, based in Stockholm. Here I am responsible for our full digital global offering across our online DTC shop and Marketplace, digital P&L ownership, driving the commercial agenda in a profitable way, and working with 3rd parties to shape the best CX. Previous to this I was E-Commerce commercial manager, based in Athens, where I lead a team of 9 talented E-commerce specialists, driving the commercial agenda for the digital channel across 5 Omni markets within Region East. My experience has helped me developed strong communication, analytical, and interpersonal skills, as well as a proven track record of leading teams and driving positive financial and customer results. Happy to connect!