Webdadi removes the obstacles to successful sales & marketing by packaging a SaaS Website, digital marketing & CRM on one platform for SMEs. Whether an SME is big, small, tech-advanced, or on a budget, connecting their sales and marketing software and Website takes time, it requires extensive expertise, it is risky and expensive. • Established UK’s first to market SaaS Website, digital marketing and CRM software on one platform for SMEs, monetised on a recurring revenue subscription model. Vision lead for both product design and sales attribution strategy, as CEO and acting CTO for what is today a comprehensive tech platform. The solution has demonstrated results of 4.5x more leads than Zoopla, at one-third of the operating cost.• Successfully pivoted Website agency model to a Website with a Software-as-a-Service model.• Launched as start-up and grew a team of 14+ people and 2 advisers. Identified and created a solution for the opportunity to help SME’s decrease operating costs whilst increasing lead generation. The result provides contiguous visibility of Web and e-marketing results directly to salespeople and marketeers.• Prototyped a self-updating Website as a Web App with integral CMS and CRM from concept to MVP through to product-market fit and significant multi-vertical market traction within the first 12 months.• Restructured company to focus on customer service and IP RND by pivoting resource models. Switching Web developers for a graphic design team by creating new proprietary product delivery software together with business process management. Expanding appeal to neurodiverse teams to deliver superior product more efficiently.• Reduced product delivery costs by 40% establishing low-cost product delivery function independent of RND and development as independent teams, enabling the company to concentrate its RND & IP investment on a single scalable product SaaS asset, thus overcoming a significant scale-up challenge for SMEs.

An Introductory Broker for LMAX under the brand Deliverable FX as co-founder. Role as introducer for eligible businesses to join the LMAX Exchange, facilitating very high-volume FX deal flow cost savings, by having access to better FX rates than businesses can normally obtain from banks. Customers given access to LMAX's wholesale deliverable FX rates platform, running sub 80ms transaction speeds, providing intrinsic market advantage from the velocity of bilateral currency movement and prices.

Established UK & Australia’s first to market one shoe-leather visit providing digital professional photography and floor plans as a service, with additional multimedia marketing for real estate agencies. Signed term sheet with 3i in 2000 for £17.5m.MVP rolled in 1999 and first launched service in London in 2000, expansion included a subsidiary in Sydney in 2003 with franchises in Edinburgh, Bristol, Newbury and Berkshire. Exit 2018. Now powered by FocalAGENT.

Established UK’s first to market home affordability calculator with integral property search and CRM, driving mortgage lead attribution and procuration. The solution converted estate agency website visitors into mortgage leads at unprecedented rates. The company offered brokers marketing tools and a cloud-based mortgage CRM platform designed specifically for mortgage advisers, to manage and prioritise leads for sales progression. Exit 2012, acquired by the founder of Smartr365 and Capricorn Financial, having accelerated Capricorn Financial to be the fastest growing independent UK mortgage broker in 2010

Established as the UK’s sole licensed retailer for the US brand Zumba® clothing launched at the café de Paris. Responsible for designing and building the e-commerce Website and backend for real-time stock information and shipping to consumers. Exit via equity acquisition in 2011.

Technical Director and Chief Architect of e-commerce customer Website development. Role included IT support services to the DTI including the supply of hardware and software products, together with training and support for the directors of the DTI.Acquired both customer and designed and developed the first UK online shoe retail e-commerce store for the high street chain OFFICE. Developed the e-commerce technology with on-premise stock integration. Equity acquisition exit in 1999.