Passionate about progressive education, I joined the board of my sons' school. My focus is on developing and implementing the school's vision which forms the basis of teacher recruitment and training, the school charter and policies, the curriculum, long term strategy and planning and external marketing.

A new model agency embedded within News UK. As part of the senior leadership team, I am responsible for integrated strategy, leading a group comprising creative, media, content, social, data and CRM strategists partnering with creative teams on assignments ranging from brand advertising to subscription marketing, social and editorial content. In addition to marketing News UK’s brands (The Times, The Sun, Sun Bets, Dream Team FC etc.) to consumers, we also partner with News’s commercial teams to create sophisticated, multi-platform solutions for News’s clients.

In 2002 I joined the newly opened CHI London as an account planner. Since then, I have grown with the agency, making partner and working across advertising, digital and integrated assignments. In 2010, I left the UK to head up strategy at CHI&Partners’ New York office. Following the creation of a new holding company in 2014, I became focused on developing The&Partnership’s multi-disciplinary strategic offering across advertising, analytics, content, social, CRM, innovation and PR.During my time with the group, I have worked across key accounts, most notably launching Toyota’s first youth-targeted car and Lexus’s first hybrid, taking a stand on behalf of public broadcasting with PBS and helping Samsung become the world’s leading TV manufacturer and the planet’s 9th most valuable brand as lead global strategist.

Advisory committee for the annual 4A's Strategy Festival as well as other 4A's initiatives. Judge for annual Jay Chiat Awards