Emily Oliver Email and Phone Number
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Innovative Strategy Titan | Certified Product Marketing Expert with 15+ Years of ExperienceI am a seasoned product marketer known for crafting high-impact strategies that significantly boost pipeline and revenue, aligning with business objectives. My deep immersion into brands, industries, and services allows me to span across internal departments such as product management, sales, and customer experience, fostering cross-functional trust and broadening product understanding both functionally and technically.Utilizing storytelling and deep customer insights, I develop targeted narratives that resonate with specific personas throughout the customer journey, effectively nurturing and converting them into leads.Key Expertise:- Product Marketing Launches: Expert in positioning, competitive insights, marketing analytics, persona development, and comprehensive pre and post-launch strategies.-People Management and Mentorship: Skilled in leading and developing teams. Successfully mentored a direct report through the Transact Diversity Internship Program, fostering talent growth within strategic marketing.- Innovative Mindset: Advocates for a test-and-learn environment to drive true transformation.- Collaborative Leadership: Promotes a culture of humility, encouraging open communication and idea generation at all levels.- Recognition: Consistently acknowledged as a top performer through internal awards and recognized as a change agent and leader.Additional Relevant Experience:Industries Served: Fintech, Higher Education Technology, Automotive, Healthcare, Non-Profit, and more.Notable Employers: Transact Campus, Ellucian, Health Alliance Plan, Chrysler, Chevrolet, Kelly Services, USPS, Carhartt, American Heart Association.Specialties: Analytics, B2B/B2C/B2B2C, Brand Strategy, Campaign Development, Client Management, Competitive Research, Content Strategy, Data Management, Digital Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Messaging, New Product Launches, Product Marketing, Product Marketing Strategy, Product Positioning, Product Roadmap Planning, Project Management, SaaS, Social Media Strategy, Talent Acquisition, Technology, Voice of the Customer.Top 5 Clifton Strengths: Strategic, Relator, Responsibility, Futuristic and Communication#MarketingLeadership #MarketingStrategy #ProductMarketing #Communication #SolutionMarketing #GotoMarketStrategy #SaaS #TechnologyMarketing #NewProductRollout #RelationshipBuilding #fintech #highered #Payments #HigherEdPayments
Transact Campus
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Senior Manager, Product Marketing, PaymentsTransact Campus Aug 2023 - PresentScottsdale, Az, UsI drive the Integrated Payments product marketing strategy, aligning product development with sales and marketing to ensure success. As the higher education fintech expert, I use market insights to craft resonant messaging, empower sales channels, and collaborate with cross-functional teams to drive demand. #FinTech #HigherEd #ITServices #ITConsulting #Payments #HigherEdPayments #SponsorPayments #Insights #PaymentProcessing
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Senior Manager, Product MarketingEllucian Mar 2022 - Apr 2023Reston, Va, UsAs a strategic leader at Ellucian, I oversaw the marketing strategy for four key products throughout their entire lifecycle, from initial discovery to post-launch analysis. My role involved close collaboration with product management, ensuring seamless transitions through each phase.Strategic Leadership: I spearheaded global marketing for Ellucian’s CRM products, developing go-to-market strategies informed by thorough market analysis, customer insights, and competitive positioning.Effective Messaging: I crafted compelling, differentiated messaging and positioning that effectively reached targeted segments. I also created a suite of sales enablement materials, such as pitch decks and demos, to bolster the sales process and enhance customer acquisition.Performance Analytics: I managed monthly reporting on product success metrics, utilizing this data to continuously refine our marketing strategies and campaign development.Collaboration and Consistency: I ensured effective collaboration across a matrixed environment, maintaining consistent messaging and branding in line with Ellucian’s corporate objectives.Recognition: My efforts were recognized with the Ellucian Marketing Award in December 2022, awarded for leadership excellence and significant contributions to marketing results. -
Senior Product Marketing Manager, Growth And New Product Marketing TeamKelly Apr 2021 - Mar 2022Troy, Michigan, UsAs the Senior Product Marketing Manager within the Growth and New Product Marketing Team, I created a successful and demonstrable track record of launching products that spanned from mid-market to enterprise level. Naturally resourceful and adept, I utilized exceptional communication skills, strong project management skills and leadership to transform complex concepts into compelling messaging. Partnered with Digital Transformation team to build product roadmaps and campaigns to support new product launches and entrances into the market. • Drove and lead the development and execution of B2B and B2C marketing strategies for new or enhanced products for all Kelly brands, globally• Researched and influenced all product marketing decisions with extensive persona development, audience identification and geographic targeting • Partnered with and briefed our ad agency on identified product strategies and lead the process through campaign development to execution • Communicated with a team of high-level product developers, managers, and marketing executives to gain buy in on bold marketing campaigns• Successfully launched/relaunched four products in five months• Utilized strong analytics and data management skills to report on the overall optimization strategy• Developed and implemented the new product marketing team process Graduated from the internal Future Leaders program where participation was only by invitation (December 2021) -
Marketing Manager - Science & Clinical, Professional & Industrial Practice AreasKelly Feb 2019 - Apr 2021Troy, Michigan, UsAs a Marketing Manager in Global Business Planning & Marketing Strategy, I was responsible for the strategic planning and execution of marketing campaigns for multiple domains within Kelly Science, Engineering, Technology, Kelly Government Solutions and Professional & Industrial areas. Created and implemented strategic B2B and B2C product messaging aimed at key geographies throughout the US for all commercial and professional technical business units. Partnered with multiple internal key business leaders to ensure product strategy and messaging alignment across the business. Implemented key metrics and reporting to track campaign performance and interpreted and analyzed key performance indicators to measure success. Built and lead a Recruiting Marketing Innovation Council which initiated internal research that shaped the voice of talent and connected talent to our brand. Delivered actionable information and sales content based on value propositions and industry analyst reporting to enhance specialist strategy.Key Areas:- B2B Marketing sales strategy and support- B2C Talent acquisition strategy and support; focused on the dynamic talent landscape- Product marketing execution and development - Led the refreshed branding of the Functional Service Provider (FSP) team, which focused on clinical trial from preclinical studies and phases I-IV, up to real-world evidence and market access; increased pipeline through a customer centric lens- Cross-functionally delivered impactful marketing strategies within highly specialized roles for the science and clincial business units including clinical and therapeutic functional areas- Contact center outsourcing and staffing solutions marketing- Brand management
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Executive Chief Of StaffKelly Jan 2018 - Jan 2019Troy, Michigan, UsCreated the project management framework for new processes within the global marketing team. Utilized extensive project management skills to direct a multi-agency and global initiative of rebuilding the Kelly brand. Lead a team that supported the Marketing department through extensive transformation and cultural change. Integral team member who created and launched internal outlets to increase employee engagement.
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Operations AssistantKelly Jun 2015 - Dec 2017Troy, Michigan, UsLead the operations of the recruiting team (400+) integrating with cross functional teams including recruiting, talent acquisition, IT, and external partners. Partnered with HR, Talent Acquisition and Sr. Performance Coach to streamline on-boarding process efficiency.
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Sr. Marketing Communication Specialist - Personal Alliance BrandHealth Alliance Plan Jun 2013 - Jun 2015Detroit, Mi, UsStrategic healthcare marketing partner fully immersed in the launch of Personal Alliance into the Health Insurance Marketplace. Marketing SME designated as the health care reform expert who worked alongside of product development, strategic pricing, sales, legal, internal creative departments and the external creative agency to provide and implement the strategic direction for all customer facing marketing materials. 15,000+ members the first year which exceeded sales goals. TV, radio, print, direct mail, collateral, email, web, social media, online media and member communications. -
Sr. Account Executive- Chrysler Service And PartsMeredith Xcelerated Marketing Oct 2012 - Jun 2013Assisted in the strategic development and implementation of Uconnect Access. Developed monthly point of sale (POS) materials for Chrysler dealerships to increase service repair order revenue. Partnered with sister agency assigned to develop the mobile opt-in service program.
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Senior Marketing Account Executive - United States Postal Service AccountCampbell-Ewald Advertising May 2010 - Sep 2012Detroit, Mi, UsResponsible for the implementation of multimedia channels on a national level. Experience managing integrated campaigns with print, television, direct mail, collateral, email, web banners, and social media. Mentored an Assistant Account Executive.Flew to DC with the creative and production teams to film the EDDM (Every Door Direct Mail) customer testimonials. Responsible for ensuring the testimonies received were on strategy and delivered the messaging the clients were looking for. -
Marketing Account Executive - Chevrolet RetailCampbell-Ewald Advertising Jun 2008 - May 2010Detroit, Mi, UsAssisted the NE Region of the United States supporting the local Chevrolet dealers. Marketing campaigns were strategically tied to the announcement of vehicle incentives. Collaberated with General Motors, the Local Marketing Association dealer groups and media partner groups to formulate and implement brand strategies. Responsible for running the Harrisonburg LMA. including day-to-day operations, budget management and strategic thinking. This type of leadership was generally reserved for the Account Supervisor Role (two levels up). Experience running fully integrated marketing campaigns consisting of TV, Radio, Print, Direct Mail, Digital and Promotional mediums.
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Marketing Account CoordinatorCampbell-Ewald Advertising Jun 2007 - Jun 2008Detroit, Mi, UsManaged the routing process for multiple channels including television, direct mail, print, radio, and tours and events promotions Liason among account, creative, digital and production departments to communicate project deadlines. Assisted Account Manager with managing promotional event for Carhartt
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Sr. Administrative AssistantCampbell-Ewald 2004 - 2007Detroit, Mi, UsAssisted the Controller and provided support to key Accounting and Payroll Managers Daily functions included extensive Excel spreadsheet work, created PowerPoint presentations, hosted Web-Ex meetings and planned departmental eventsAssisted in preparation of monthly financial books and provided to CEO
Emily Oliver Skills
Emily Oliver Education Details
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Oakland UniversityMarketing
Frequently Asked Questions about Emily Oliver
What company does Emily Oliver work for?
Emily Oliver works for Transact Campus
What is Emily Oliver's role at the current company?
Emily Oliver's current role is Certified Product Marketing Guru | Poised Strategist | Fintech Payment SaaS Solutions Expert | Driving Market Growth through Strategic Innovation and Client-Centric Initiatives | Intriguing Storyteller.
What is Emily Oliver's email address?
Emily Oliver's email address is em****@****ces.com
What is Emily Oliver's direct phone number?
Emily Oliver's direct phone number is +131387*****
What schools did Emily Oliver attend?
Emily Oliver attended Oakland University.
What skills is Emily Oliver known for?
Emily Oliver has skills like Integrated Marketing, Advertising, Marketing Communications, Online Advertising, Interactive Marketing, Digital Marketing, Direct Mail, Social Media, Creative Strategy, Strategy, Direct Marketing, Email Marketing.
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