Ollie Exley Email & Phone Number

Taunton, United Kingdom

- eCommerce (multi-channel, Facebook & Instagram catalogues, Amazon & eBay), - Website Design (mobile first more times than not)- Advertising Campaigns (Facebook, Instagram, Messenger, LinkedIn, Snapchat, Twitter)- Google Ads (PPC, Display Network, YouTube, Merchant Centre)- Social Media Training (This varies across business objectives)- Email Marketing (Often integrated with eCommerce and ad campaigns)- Branding (Brand, Stationery, Graphic Design)

Grimethorpe

Sash UK are a leading PVC-U window fabricator in the UK, offering a wide range of windows, doors and conservatories to the trade and commercial markets. During my time at Sash UK I undertook a number of projects including;* Working closely with the Trade Sales Team in providing marketing support to customers (websites, point of sale material, brochures, stationery and social media marketing).* Implementing HubSpot Pro Sales and Marketing and provide training on how to get the most out of the platform.* Migrate away from the existing Master/Slave website infrastructure into an in-house, manageable platform with a view to rolling this out into a new way for customers to have access to their own websites.* Create contextually focused accounts as a foundation of marketing campaigns such as Google My Business, Apple Maps and Yelp!.* Create, merge, populate and manage social media accounts for Facebook, Instagram, Twitter, LinkedIn, Pinterest along with Ad Accounts from Google, Facebook, Twitter and LinkedIn.* Deliver internal presentations to the Directors for the new marketing campaigns and reporting.* Direct the Marketing Team and provide training on how to execute a scalable multi-device way of accessing data, managing content and campaigns.Third party agencies and contractors were removed during my time at Sash UK with a view to creating an in-house media division focused on creating content in form of video, imagery and written word to help expand the campaigns.

Grimethorpe

Fitrite primarily operated within the B2B market where uPVC decking was sold to Approved Installers who then installed decks onto Caravan Parks throughout the UK.As Marketing Director I was responsible for managing;* Marketing Support for Approved Installers in forms of Print Design (brochures, business cards, pop up material), Digital (website design, social media creation, management of messages, engagement, content creation, ad creative and campaigns, HubSpot implementation, training and management)* Migrating away from existing archaic web infrastructure which operated on a broken Master/Slave basis.* Proposing marketing strategies to the board of Directors.I also successfully implemented Fitrite Fencing and Decking Ltd relaunch of the B2C business, Fitrite Direct. This was a service where homeowners could have uPVC decking installed in their outside space.After having previously spent money on Google Ads with an Agency I was able to quickly demonstrate a more targetted, cost-effective and higher quality alternative by implementing a targetted Facebook Ads campaign.During this time we created multiple campaigns for different areas of the country, with different audiences, creative, ad types (touch through to enrolment funnels and lead ads being the most successful, along with retargeting campaigns). When I resigned from the role the cost per sale had decreased by 96.13%.I also successfully implemented HubSpot Pro Marketing and Sales and introduced tools such as Live Chat, Audience Creation, automated actions based on website visits, emails, and audience creation and worked closely with Account Directors to train staff on working the platform which included managing multiple sales pipelines.Third party agencies and contractors were removed during my time at Fitrite Fencing and Decking with a view to creating an in-house media division focused on creating content in form of video, imagery and written word to help expand the campaigns.

United Kingdom

After working with Viola Group Ltd for a number of months as a contractor I was offered a full-time position as Group Marketing Director. The Group consisted of 17 companies in the Fintech industry and during my time I successfully implemented;* Successfully Pitched Marketing and Advertising Campaign for launch of new B2B and B2C products.* Mass migration of email from Yahoo! Business Mail to Gsuite.* Simplifying and Securing Domain Management.* Creation of Social Media Accounts of 17 Companies for Facebook, Instagram, Ad Accounts, (Inside Facebook Business Manager), Twitter, LinkedIn, SnapChat and Pinterest.* Creation and verification of contextual listings for Google My Business, Apple Maps, Yelp! and Bing.* Lead creative direction of iOS and Android app UI/UX including enrolment and utilising iOS features and functions* Lead HubSpot implementation and integration with Facebook Ads Platform, creating the campaigns for International Launch (HubSpot Pro Marketing, HubSpot Pro Sales).* Construct websites and landing pages for all companies within the Group.* Work closely with CEO and other Directors on marketing strategy, budgets, campaigns and reporting.* Enforced Two Factor Authentication Policy and Travel Policy across Group.

Highbridge, Somerset, Uk

I founded The Cloud Guy because I wanted to educate businesses on the value of taking back control of their digital presence.Historically business owners would have their website designed, developed and hosted by a third party. This was mainly because there were no real, affordable alternative options. However with the rise of platforms such as WordPress.com, Squarespace, Shopify and BigCommerce in features, customers, scalability, stability, security and third-party integrations meant there was finally a way to make it work.Branding, Website Design, E-commerce, Email Marketing, Multi-Channel E-Commerce, Social Media Marketing, Ads and Campaign Creation Services were offered with the core promise that everything would be done in name of the client and not the agency.The business operated from an office in Highbridge, Somerset and offered flexible meeting availability to fit in with business owners busy schedules.

Bridgwater, Somerset

Exley and Smith Ltd combined beautifully responsive designed websites with open source technology. I started the business with Eric Smith on 04/07/2013 and we got to work to create an agency that worked proactively with businesses to advance their digital and offline presence. The business offered a wide range of services that included both online and offline marketing services and was a strong team of 5 in February 2015.At Exley and Smith Ltd I was responsible for generating New Business, Account Management, Networking, Partnerships, Recruiting, Accounts, Payroll, and VAT.I resigned as Managing Director from Exley and Smith Ltd in February 2015 to look for something new. I want to move into something different whilst bringing all of the skills, interest and experience I have gained in the 9 years of being involved in the Digital/Web/Marketing World.

Taunton, Somerset

Evosite Ltd designed fantastic websites for businesses and when I joined the company freelancers were used to develop the websites that were designed in-house. Soon a Development Team was required due to the number of websites that I was sold and Accounts that were being won. Throughout my time at Evosite Ltd I was solely responsible for sales and required a total team of 20 employees to fulfil the work that was won. A number of key Partnerships were set up and turned into a key revenue stream for the business. Some of which are still running and are highly profitable for Evosite Ltd.I made some great friends and continue to learn a great deal about the technology, sector and of course mobile was beginning to enter the mainstream which opened up an entire new World for the industry. Responsive Website Design was becoming popular due to the advancement in mobile and this opened up a huge opportunity to begin working with businesses in new and exciting ways.I advanced my learning through my already found interest in the sector by following blogs, YouTube channels and key social media accounts. Internet speed, both on mobile and through faster accessible connections made this possible.

Taunton, Somerset

Webeurope was a website design and development company that created websites for a wide range of businesses. My role varied in the 2 and a half years I was there, starting on the phones making appointments for field sales reps to visit. I soon progressed to managing a team of 10. The team varied in age and due to my natural interest and passion for the sector I was passing on knowledge of current and upcoming trends and learning new skills about design and development from the in-house design and development team. During my time at Webeurope Ltd I progressed to field sales once I recruited a new telesales manager and trained them to an excellent standard. I enjoyed my time on the road and visiting businesses and found that I had a natural ability to explain the sector to businesses whilst also providing technical specifications which could be used by the in-house design and development team to create solutions for businesses. I was also fortunate to be in the industry when Facebook was introduced to the public and immediately became interested in social media. I was also figuring out how businesses could use the platform and have followed the ways in which business are using Facebook closely by reading Facebook’s blog, watching their Developers conferences and managing Business Pages.It was from this point that I begun to understand and almost became obsessed with how social media is changing the entire World.

Education record

Education record

Education record