As the Chief Marketing Officer at OrthoFi, a leading provider of software and services for the orthodontic industry, I lead the strategic direction and execution of all marketing and innovation initiatives. With over 25 years of dental market experience, I have a deep understanding of the customer needs, preferences, and behaviors, as well as the competitive landscape and industry trends. I also published a book on practice management principles titled, "Level the Curve", which made it to #1 bestseller in 6 categories on Amazon.My core competencies include strategic planning and financial modeling, B2B and B2C marketing campaign development, CE event marketing, data mining and CRM drip marketing, VOC strategy and customer-focused product development, problem solving and process implementation, and zero-based budgeting. I am also fluent in Italian, Spanish, French, and English, which enables me to communicate effectively with global audiences and stakeholders. My mission is to drive growth and innovation at OrthoFi by delivering marketing excellence and creating value for our clients, partners, and team.