Oliver Gray Email and Phone Number
Oliver Gray work email
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Oliver Gray personal email
CEO of GRAYWISE. Consulting on governance, responsibility and compliance issues. Professional ethics evangelist. Current work streams involve reviewing inhouse company social and sustainability responsibility principles, compliance training, governance research, Drafting and advice on self regulatory codes and self/co-regulatory system creation/development, identifyingprinciples, targets and deliverables, Auditing and reporting. Complaint-handling and testing. Coordination of consumer research, Analysis of private regulation and testing. Content and design of educational training tools and modules.Advice on trade association management and EU policy issues (consumer protection, digital, platform regulation and marketing).Areas of expertise: Advertising and Marketing standards and ethics including food, alcohol, cosmetics and car advertising, environment and sustainability, gender and diversity, children's advertising, influencer and online advertsiing, online behavioural advertising, artificial intelligence, disinformation and political advertising, Regulatory delivery and better regulation. Currently working on compliance with EU political ads regulation.Previously first Director General of European Interactive Digital Advertising Alliance (EDAA) from 2012-2017 which licenses and administrates the European self-regulatory programme for online behavioural advertising (OBA). Previously Director-General of EASA 1993-2016. Helped setup and develop the Brussels based office of EASA. Facilitated the growth of the organisation from a European network of 25 self-regulatory organisations in 23 countries to an international network of 35 SROs in some 33 countries as well as 16 organisations representing European ad industry interests (advertisers, agencies and media). Co-chairman since 2004 of the Code Revision Taskforce of the International Chamber of Commerce (ICC). Helped devise and coordinate the consolidation of the ICC's codes in the area of marketing and advertising into a simplified but extended code to marketing communications. Recently coordinated with Anders Stenlund the 11th edition revision of the ICC code of marketing communication and advertising. Currently special advisor to ICC.Graduated with BSc and PhD from Bath UniversitySpecialties: Code drafting, setting up self-regulatory processes and compliance solutions, educational tools, compliance monitoring and complaint handling.http://www.euractiv.com/sections/innovation-industry/well-designed-self-and-co-regulation-are-essential-better-regulation
International Chamber Of Commerce
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Special Advisor Marketing And Advertising CommissionInternational Chamber Of Commerce Jul 2022 - PresentParis, Ile-De-France , Fr
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Co-Chair Of Icc Code Revision TaskforceInternational Chamber Of Commerce Aug 2004 - PresentParis, Ile-De-France , FrI helped plan and consolidate the existing ICC code from several codes into one single document, produce a definition of advertising which extends to marketing communications intended to influence behaviour and decisions to purchase and integrate a new chapter in relation to digital marketing communications content and the delivery (online behavioural advertising).I helped scope the framework guidance on environmental claims and current work on alcohol beverages. I will be co-chairing the new ICC code revision process .
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Chairman Of The Emcc Global Complaints CommitteeEuropean Mentoring & Coaching Council Sep 2021 - Present -
CeoGraywise Sprl Jun 2016 - PresentI started Graywise in June 2016 with founding clients EASA and EDAA to provide consulting services re governance, responsibility and compliance issues particularly in the digital sector, data protection, advertising and marketing communications. Services include presentations, training, analysis, insights, vison mapping, compliance design and application, research and best practice plotting.
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Member Of The Board Of AdvisorsDigital Enlightenment Forum Oct 2019 - PresentBringing experience in governance, compliance and enforcement expert in self-regulation and regulatory matters. Experience in this domain in Advertising, Marketing Communications, Digital and Interactive, Privacy, Regulatory Delivery and in Food, Alcohol, Toys, Cosmetics, Coaching and Mentoring sectors. Involved in develop and right rules/codes of conduct, design and implement enforcement and compliance mechanisms, testing of self-regulatory schemes and reporting thereon, coordinating with research bureaus consumer research, speaking on ethics and regualtion, panel moderation, research on regulatory delivery etc. -
Senior Expert AdvisorEuropean Interactive Digital Advertising Alliance Jun 2017 - PresentBrussels, Brussels, BeCurrently advising in relation to developing and assessing the programme, coordinating elements of consumer research, communicating the Programme to the institutions and the further evolution under the new legal landscape. -
Director GeneralEuropean Interactive Digital Advertising Alliance Oct 2012 - Jun 2017Brussels, Brussels, BeHelped broker, create and setup the EDAA. Hard work and long hours of negotiation and discussion with partners and third parties helped complete this programme. Wrote with help from others the best practice recommendation on online behavioural advertising which sets a blue print for a common approach to self-regulation fior OBA in Europe. Headed up the excellent small team at EDAA as Director General from 2012 to 2017.
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Jury MemberAutocontrol De La Publicidad (Spanish Advertising Sro) Jan 2017 - Jan 2018
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Director-GeneralEuropean Advertising Standards Alliance (Easa) Oct 1993 - May 2016Brussels, Brussels - Capital Region, BeI helped grow EASA from 13 self-regulatory bodies in membership in 10 EU countries to 37 SROs in 22 EU countries, Switzerland, Turkey and 10 countries outside Europe as well as 16 industry associations supporting SR. I spearheaded the creation of self-regulation principles for effectiveness and the drafting of a SR Charter and best practice recommendations. I conceived in 2003 the creation of Best Practice Awards for best practice effectiveness in SR awarded each year to SROs by EASA. I conceived the idea of an international council for self-regulation to assist corresponding members. I helped the creation of an education programme for self-regualtion. I conceived the idea of a responsibility/compliance clause in advertising contracts and also in festivals with regard to the respect of professional rules and the consequences thereof from upheld decisions. This concept is enshrined in the ICC code. -
Senior Committee CoordinatorAmcham Eu 1988 - 1993Ho Chi Minh City, VnI coordinated the Intellectual Property, Competition Policy, Trade Policy, Taxation, Financial Services and Institutional Committees of AMCHAM EU -
ResearcherConsolidated Bathurst Canada Sep 1983 - Apr 1984analysis of EU pulp and paper quotas, policies and industry statistics
Oliver Gray Skills
Oliver Gray Education Details
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University Of BathInfluence Of Pressure Groups On The Eu Common Agricultural Policy -
University Of BathHumanities And Social Sciences
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European School 1 BrusselsSocial Sciences
Frequently Asked Questions about Oliver Gray
What company does Oliver Gray work for?
Oliver Gray works for International Chamber Of Commerce
What is Oliver Gray's role at the current company?
Oliver Gray's current role is Solutionist. Experienced International expert in self-regulation, ethics, complaint handling, governance, compliance issues..
What is Oliver Gray's email address?
Oliver Gray's email address is ol****@****nce.org
What schools did Oliver Gray attend?
Oliver Gray attended University Of Bath, University Of Bath, European School 1 Brussels.
What are some of Oliver Gray's interests?
Oliver Gray has interest in Children, Economic Empowerment, Civil Rights And Social Action, Hill Walking, Environment, Mountain Climbing, Education, Surfing, Poverty Alleviation, Disaster And Humanitarian Relief.
What skills is Oliver Gray known for?
Oliver Gray has skills like European Union, Marketing Communications, Strategic Communications, Public Relations, Public Affairs, International Relations, Advertising, Corporate Communications, Digital Marketing, Corporate Social Responsibility, Public Policy, Politics.
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