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Results-driven Brand Strategist | Elevating Startups & Scaleups | Marketing Maven & EducatorAs a results-oriented marketing professional, I thrive on transforming complex ideas and business cases into impactful brand strategies. My career journey has revolved around vibrant entrepreneurial ecosystems, where I have honed my skills in brand and marketing strategies for startups and scaleups. Currently, I lead marketing endeavors at the Ipsos iris project, driving brand growth and market penetration for one of the world's largest synthetic panels, tracking the 25% of the UK's waking lives which are spent online. I also 'moonlight' as an Associate Lecturer, empowering students with applied marketing technologies and analytics, as well as marking and supervising MA dissertations each year.Previously, I spearheaded groundbreaking growth at Wagonex, bringing the concept of subscription vehicles to the automotive industry, as well as cutting my teeth in data research at Talent Ticker (now Selligence), developing a predictive AI model for the recruitment industry.Between these, I founded and ran my own bespoke marketing strategy consultancy, Sartor Communications, with clients ranging from pre-seeds to multinationals.
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Marketing Lead: MediaIpsos In The UkLondon, Gb -
Marketing Lead: Ipsos IrisIpsos Uk Nov 2022 - PresentLondon, England, United KingdomAs the Marketing Lead for Ipsos iris, I am at the forefront of driving our marketing initiatives for the leading online audience measurement solution. I orchestrate compelling marketing campaigns that highlight Ipsos iris's innovative approach, which utilises synthetic datasets and advanced data science techniques. Through strategic partnerships, industry events, and thought leadership content, I position Ipsos iris as the go-to solution for businesses looking to gain deeper insights into online audience behavior and unlock growth opportunities. Get started with Ipsos iris today by visiting iris.ipsos.com, and embark on an exciting adventure where we myth-bust the status quo, unleash the power of audience insights, and revolutionise how brands connect with their target markets. -
Associate LecturerCardiff University / Prifysgol Caerdydd Oct 2019 - PresentCardiff, United KingdomAssociate Lecturer to the MA course: International Public Relations and Global Communications Management.Supervision of a range of dissertation topics, covering podcasting, social media, and esports. Particular academic interest across New Media, Corporate Branding, and Multimedia Content. -
Head Of Brand And Public RelationsWagonex Jan 2022 - Nov 2022London, England, United KingdomWorking with Wagonex as Head of Brand & Public Relations, leading the company's communications activities by developing and implementing strategies to strengthen Wagonex's marketing and brand presence.I coordinated joint sales and marketing efforts to boost brand awareness and enable effective and sustainable long term business growth. I led branding, positioning, and implemented goals to the team to ensure the company's brand message was strong and consistent across all channels and marketing efforts. I prepared and managed monthly, quarterly, and annual budgets within the Marketing, Brand, and Public Relations teams, as well as holding primary responsibility for industry trend tracking and subscriber behaviour monitoring. -
Brand & Pr ManagerWagonex May 2021 - Jan 2022London, England, United KingdomWorking with Wagonex as their Brand & PR Manager, with a focus on growing not just the brand, but also the automotive subscription industry. Created and managed content, press releases, and website copy, as well as developing analytics and integrating marketing technologies into the technology stack. Developed a campaign calendar, managed external agency resources, and grew organic, paid, and referral traffic. -
Sales And Marketing ManagerWagonex Nov 2019 - May 2021Cardiff, Wales, United KingdomWagonex, a SaaS, B2B2C business, was founded in 2016, offering the first all-inclusive approach to car subscriptions. Your Wagonex subscription covers everything: insurance, road tax, and breakdown cover. Just add fuel!This innovative approach to vehicle ownership has been dubbed the ‘Netflix of Cars’, in a sector worth £82bn. We partner with manufacturers, dealer groups, and fleet managers to provide all-inclusive flexible subscriptions direct to our customers.Held the role of Sales & Marketing Manager, with the responsibilities of a full-stack marketer. Created and managed content, press releases, and website copy, as well as developing analytics and integrating marketing technologies into the technology stack. -
Founder And Managing DirectorSartor Communications Jan 2019 - Dec 2020CardiffFounded and built Sartor Communications as a vehicle for independent marketing strategy support for a range of clients.Concentrated on the Technology Industry across a range of clients, primarily startups and pre-seeds.Experienced in Product Launches, SEO, and Product Marketing, while best utlised working in collaboration with the Sales, Marketing, and Development teams. -
Senior Data ResearcherTalent Ticker May 2018 - Apr 2019Cardiff, United KingdomTalent Ticker used advanced AI & Machine Learning technologies to predict recruitment trends across a range of industries, supporting recruiters with a SaaS product that would inform their prospecting strategies.The business, now Selligence, was born out of a recruitment entrepreneur's mind and I played a vital part in creating a technology to disrupt the recruitment industry and change the way recruiters work.I worked alongside a team from from media, sporting, gaming, entertainment, and other backgrounds hailing from Universities such as Stanford, Oxford, Cambridge, St Andrews, Tsinghua, and Cardiff University. This varied workforce allowed me to combine thoughts and ideas from across cultures and work styles; providing a more rounded solution and improving the overall product.I left Talent Ticker in April 2019 to form my own consultancy business, Sartor Communicationswww.talentticker.ai -
Student Voice: Data And Insight ExecutiveCardiff University Students' Union Oct 2017 - Jun 2018Cardiff, United Kingdom -
Administrative Assistant / ParalegalRussell Worth Solicitors Oct 2013 - Jun 2014Plymouth, United Kingdom
Oliver Thomas Skills
Oliver Thomas Education Details
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(Marketing) -
International Public Relations And Global Communications Management -
Political Science And Government
Frequently Asked Questions about Oliver Thomas
What company does Oliver Thomas work for?
Oliver Thomas works for Ipsos In The Uk
What is Oliver Thomas's role at the current company?
Oliver Thomas's current role is Marketing Lead: Media.
What is Oliver Thomas's email address?
Oliver Thomas's email address is ol****@****net.com
What schools did Oliver Thomas attend?
Oliver Thomas attended Wrexham University, Cardiff University / Prifysgol Caerdydd, Cardiff University / Prifysgol Caerdydd.
What skills is Oliver Thomas known for?
Oliver Thomas has skills like Microsoft Office, Public Relations, Entrepreneurship, Research, Public Speaking, Engaging Public Speaker, Powerpoint, Microsoft Word, Microsoft Excel, Crisis Management, Digital Marketing, Marketing.
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Oliver Thomas
Taunton -
Oliver Thomas
Delivery Director - Bi & Analytics @ Sage | Driving Data ExcellenceNewcastle Upon Tyne3ebiquity.com, worldpay.com, sage.com -
Oliver Thomas
United Kingdom -
Oliver Thomas
United Kingdom6bain.com, web.de, graftoncapital.com, yahoo.com.ar, doctify.co.uk, rothschildandco.com2 +442034XXXXXX
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