Chairman of the Photography Program's Advisory Committee

References:- AGFA Healthcare,- Axalta Coating Systems,- U-Pol Coating Systems Ltd.

- Formulated an implementation plan for the launch of Spirtoech's two flagship products, collaborating closely with various divisions including Research and Development, Production, Sales, and Customer Service.- Spearheaded and designed the overarching digital transformation initiative for Spirotech on a global scale.- Managed budgetary oversight for marketing initiatives spanning the EMEA region.- Directed the comprehensive overhaul of the Spirotech brand and core marketing communication assets during the rebranding process.

- Formulated a comprehensive content marketing strategy aimed at facilitating the studio's expansion into the US market. This involved the implementation of highly focused lead generation and lead nurturing campaigns supported by Pay-Per-Click (PPC) and Google Display Network (GDN) advertising.- Implemented a website performance optimization plan, focusing on Search Engine Optimization (SEO), to augment both traffic and conversion rates.- Cultivated a dynamic social media presence across platforms such as Vimeo and Facebook to complement targeted campaigns, thereby fostering additional traffic to the studio's online platforms.

During my active engagement in photography, my primary emphasis was on commercial and studio photography, thereby fostering the refinement of my communication and rapid problem-solving abilities.Noteworthy Clients:- Audi Oakville- Burlington Gazette- Germstar Ltd.- Hamill Machine Company Inc.- Porsche Oakville- Siemens Canada

During this period of my life, I dedicated considerable time to extensive travel, attending numerous press events to cover the latest advancements in the automobile industry. I authored a diverse range of articles, ranging from concise snippets to comprehensive test reports, for various platforms within the Wattson Media Group.

- Managed the studio's booking process;- Coordinated photography gear and equipment allocation;- Provided additional assistance to photographers;- Managed studio inventory.

In addition to providing support to the Client Service Director and Account Director in the daily management of client operations, I have played a pivotal role in engaging with prospective clients and contributing to agency pitches. My adept problem-solving skills and innovative ideas have significantly contributed to the acquisition of multiple new customers for the company.Key achievements:- Established first contact to Wienerberger in 2010; shortly after, the firm was awarded a 5-year exclusive contract;- For Hell Energy Drinks (Red Bull's largest competitor of the time), I oversaw multiple high-impact new product introduction campaigns.References:- AVIS Budget Group- Hell Energy Drinks- Wienerberger

My professional marketing career commenced at SKG, a company where I had the invaluable opportunity to learn from industry experts. Within the agency, I gained a profound understanding of the significance of a well-established brand strategy coupled with compelling brand imagery. I also recognized the importance of proficient copywriting and seamless collaboration within the team, emphasizing politeness and thoughtful communication with external entities such as clients and suppliers.Over the years, I successfully contributed to the development and execution of multiple marketing campaigns for the agency's key account, Aldi, demonstrating my proficiency. Noteworthy achievements include my involvement in the campaigns for Aldi's new market launch in 2008 and the one-year anniversary celebration in 2009.Moreover, my tenure at SKG marked the commencement of my studies in desktop publishing (DTP) and design. The agency's comprehensive 360-degree service approach facilitated learning from esteemed professionals across various domains, including art directors, copywriters, print-quality managers, interior designers, photographers, videographers, and sound engineers.References:Aldi AustriaAldi HungaryBauhausCoca-Cola Austria