Oliver Hsu Email & Phone Number

New York, NY, US

Responsible for the Agile software development of Alerts History on Chase Mobile App & Chase Online Web, serving the bank’s 57 million digitally active customers.

New York, New York, US

• Global Product Manager for Tiffany.com - Product lead for the Agile/Scrum team across 3 time zones managing a $3.2 mil budget.Owned Product Discovery, including Navigation & Search, Engagement Rings, Product Detail.
• Spearheaded conducting user interviews, A/B testing and competitor research; partner with Analytics, Consumer Insights, UX, and Tech teams to launch products that drive revenue for the 22 Tiffany websites
• Oversaw end-to-end development process, from writing Product Requirement Documentation & user stories, triaging defects, managing UAT, to providing training and planning implementation strategies
• Led strategic initiatives: Enabled WeChat Mini Program store & integration with global Product Information Management Engine. Met yearly revenue goal of WeChat store in the first 6 months
• Managed a front-end developer for Adobe Target A/B testing activities, supporting digital optimization program

New York, New York, US

• Launched eCommerce website, Tiffany.cn, for the Chinese market
• Developed and drove localization of site to exceed consumer’s expectation in a very competitive and digital-savvy space
• Conducted focus group / user testing in Shanghai to define a minimum viable product (MVP) to focus execution
• Led user acceptance testing (UAT) with Chinese eCommerce / Marketing teams
• Managed launch plan and implantation strategy of content & SKUs data setup

New York, New York, US

• Operated multiple Content Management Systems to launch marketing campaigns, and to activate & merchandise new SKUs. Lead content operation to improve work process with effective results
• Led on-site search A&B testing to optimize product discoverability as well as to reduce null search results, creating incremental revenue of $2.3M
• Main contributor to various company personalization capital projects. Worked with cross functional teams to collect required digital assets, managed expectations/timelines, coached a team of 4 for in-depth data set up.
• Oversaw the translation provider to implement localized product description for all Tiffany websites

New York, New York, US

• Supported the International Communications department to monitor and recap PR strategy & performance. Provide competitors’ PR strategy analysis for the seasonal initiatives
• Created and circulated weekly editorial credit reports. Built up and optimized the system to monitor feature story requests from worldwide publications and ensure the published stories follow the company guidelines
• Managed departmental intern program

La Chaux-de-Fonds, Neuchâtel, CH

• Managed marketing calendar and budget. Oversaw PR strategy and executed media & VIP events, training seminars and product launch trade shows. Major contributor to a 50% sales growth of the brand in 2 years.
• Monitored boutique operations. Led the rollout of seasonal promotions, point of sales materials, and visual merchandising programs.
• Trained sales professionals in brand heritage and product's unique selling proposition.

Front-End Web Development

Digital Product Management

Master Of Professional Studies, Global Fashion Management

Bachelor Of Arts (B.A.), Advertising