Leading Strategy for Publicis Groupe, Media and Digital in Singapore, tasked with integration across six agencies - Zenith, Starcom, Spark, Performics, Digitas and Razorfish - to realise the Groupe’s connected platform model. Devising strategies that blur the lines between brands, consumers, channels and experiences. Guiding a community of agency experts to work ‘audience first’ with journey-based solutions. My role is responsible for championing the Groupe's strategy to help clients win in the platform world, overseeing strategic and thought leadership outputs of PGMD, supporting the development of IP, products and methods and converting those into mutually-beneficial growth.

Overseeing strategic and data outputs of the agency and its IP, products and methods. Responsible for looking after Digitas’ unique brand externally and championing the culture internally. Connecting global expert communities, working with market leads to develop brand and commercial growth strategies.

Within the regional leadership team, CRM / CX expertise and customer-centric processes are being distributed across the business enabling Digitas to offer distinctive solutions that 1) address the 'full funnel' or end customer's lifecycle, 2) utilise experience design and design thinking techniques and 3) are cognisant of the business' maturity in building technology adoption. This combination means achieving operational successes and justifying business investment. The offering spans data and strategy, programme creation, technology solutions and marketing operations. It also provides access to complementary media planning / buying and experience platform services.Key responsibilities:- Create and curate APAC CRM credentials, collateral, products and case studies- Build APAC network of CRM champions across 6 markets- Liaison with US and EMEA domain experts- Build alliances and collaboration with key technology vendor partners - Business development, pitching and Power Of One leadership across Groupe Solution Hubs- Project sponsorship and strategic leadership- Develop project methodologies, scopes and repeatable processes- Quality assurance, client satisfaction and tracking project margins- Build Marketing Operations and Customer Success capability- Personnel training and remote learning assets- Digitas brand champion and thought leadership.Key clients across the region have included Prudential, Shangri-La, JK Tyres, Pernod Ricard, Foundation Medicine, Friso and FCA.

Responsible for delivering business, marketing and communications strategies and fostering a close-knit partnership between client and agency teams in the region. Our goal to put customers, creativity and insight at the heart of business transformation. My role is also to provide discipline expertise and thought leadership - to promote a culture of questioning, curiosity and common sense within Strategy and the agency.Key responsibilities:- Lead strategy for Singapore, China and Hong Kong offices- Development of strategy and planning tools, skills, processes and creative briefs- Developing the department's culture and connecting experts across markets- Business development and new business tenders / pitching- Key client strategic leadership- Quality assurance, client satisfaction and tracking project margins- Personnel training- Thought leadership and awards.Key clients across the region have included Cathay Pacific, Unilever, Pernod Ricard, Disney and Clarins.

As part of the UK strategy unit leadership team, responsible for embedding customer strategy into DLBi’s model for digital transformation across the client portfolio; enhancing the company’s user-centred thinking, customer experience and relationship management approaches and technology solutions. Responsible for developing the UK department plan and supporting regional engagements.

Lead integrated planner on three of iris’ biggest regional accounts and line management of account planners. Delivering multi-channel acquisition and retention strategy in traditional, digital and e-commerce channels. A mixture of engagements from business consultancy, to service design, creative and brand planning.

Joined iris Digital as part of a team of 5 digital strategists, with individual responsibility to lead a client pod, focusing on Financial Services digital and mobile business strategy and direct response. Line management responsibility.

Responsible for developing the agency’s digital, retail and WoM planning capability, focusing on global telecoms, whilst broadening my own experience in advertising, shopper marketing and branded content.

Planning across CRM, DM, digital and brand strategy. Core projects revolved around customer loyalty and ARPU growth for a telecoms client and digital relationship marketing in FMCG. Ongoing involvement with the Nissan Europe CRM/eCRM account and product launch strategies.

Consultancy role responsible for digital and integrated strategy at Razorfish in Shanghai covering the Asia-Pacific region, with NIKE as the lead client - principally NIKE ID's launch and the Beijing Olympics. Lived, worked and studied in China for one year.

Reporting to the Marcomms manager, lead the interactive marketing team, overseeing all UK CRM, brand website, online media, database, call-centre and fulfillment. Key responsibilities:- Set and managed a multi-million Dollar cost-centre (production and digital media) - Department objectives tracked against P&L via internal business planning process - Managed the UK team and five agency teams - 35 people in total. - Liaison with European HQ in Paris. - Lead design and execution of marketing programmes to drive brand growth, product acquisition and retention, applying rigorous tracking and data analysis to determine effectiveness. - Managed customer database (approximately 1m records) including data quality management- Championed the evolution of customer insight, alongside research and data teams.

Management of Nissan’s online presence, coordinating corporate site, micro sites, content updates, campaign development and execution (SEO/SEM, display, eCRM and viral media). Responsible for agency teams TMW (later Duke London) and MGOMD. Coordination of $4,25m budget.

Reporting to the Brand Manager, responsible for portfolio lifecycle management, commercial and business planning, sales strategy and negotiation with European HQ, product launch, product positioning, product specification and competitive analysis. Experience across super-mini (Micra), small family car (Almera, Tino), 4x4 (X-Trail, Patrol) and crossover (Murano) classes.

Graduate trainee: Core responsibilities included market trend and model sales analysis, creation and maintenance of management reports.