Oliver Bradley Email & Phone Number

eCom is my sweet spot, delivering measurably superior accessible content at scale & speed is what I've enabled as Director of Content. I've got 16 years of eCommerce expertise as a start-up member of both UK & Global eCommerce teams at Unilever, designing shopper-led frameworks, and executing content to win the retailer algorithm across 12 markets for 77 brands with measurable superiority. I am proficient in managing large-scale programs and leveraging new technologies (GenAi and Automation), driving enterprise-wide adoption to halve content delivery costs while increasing consistency and quality.My shopper-led frameworks underpinned by data-driven insights delivered measurable superiority in Visual attention, accessibility, and digital shelf performance KPI's.I'm recognized for bringing thought leadership in UX and Accessibility to CPG visual content by creating clear stories that create transformative actionI design shopper-first accessible solutions that enable the shopper experience to be easy, fast, and simple so that online shoppers can find our brands regardless of device and platform. I defined global CPG industry standard for Mobile Ready Hero images together with GS1 co-wrote the eCommerce Industry Standards to enable a more inclusive experience for all. GS1 Mobile Ready Hero images pass both visual Accessibility tests AND have been proven in AB testing to deliver between 4% & 24% uplift in AB tests with online retailer partners. Mobile Ready Hero images done to GS1 standards meet WCAG industry regulation requirements on visual accessibility and have proven superiority using AB split test data and visual science.I delivered results that build both brand equity & standout on the digital shelf, proven superior conversion with significant scale, both retailer and industry adoption.Specialties: content development & management, AI benchmarking content, GenAi content creation, strategic planning, large-scale process development, capability development, digital transformation, change management, omnichannel, eCommerce, shopper insight, online category management, accessibility, inclusive design, user experience research, commercial models, scaled agile frameworks, Key Performance Indicator tracking, CMS Content Management Systems, PIM - Product Information Management systems, DAM - Digital Asset Management, Industry regulations and guidelines, Strategic Partnerships, Design thinking, NPS Net Promoter Score, Revenue and Profit growth, Profit and Loss responsibility, Analytical skills, Community of Practice, Team leadership, SEO.